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Hi SDIM, unfortunately I'm not in a position to be posting specific URL's as these are live client sites. I have noted a few URL's that did get picked up properly showing their product review scores similar to IMDB listings. As demonstrated at: How Rich snippets/schema markup help SEO.

However as I have said it's very picky about actually using the data sets provided, I would recommend using Schema markup in the site template/layout if possible versus relying on Google's highlighting tool.

I've used the tool on a single domain in a shop environment, unfortunately I've seen little to no effect. I did notice however that Google's tool is relatively poor at picking up it's own highlights once set. This may just be my personal experience with the tool though.

I have on the other hand used schema mark-up on another eCommerce site and seen not only improved CTR, but the SERP results returned have tended to be more accurate and useful (in my eyes) for customers/potential customers.

This is a response to both questions. Rel = canonical will give in this case the English page the authority, that should be the page that ranks well.

The main issue here is if the whole page is translated don't use a canonical tag, if the content stays in English and the Navigation/footer is changed use canonical tag to the English page as this would verge on duplicate content.

Hi Greg,

You may need to be more specific in your query, e.g.

<match url=".[A-Z]." ignoreCase="false" />

Instead of:

<match url="[A-Z]" ignorecase="false"></match>

Just to add in here and simplify the process, Wordpress has a built in function to return the current post/page URL. Make use of 'get_permalink()', with some simply string manipulation you would be able to output the correct canonical tag to your page.

Edit: My PHP is a little rusty at times, but the following should sort you out:

//Check if the page you're on is a single post. If so run below.
if ( is_single() ) {
$url = get_permalink();
$canonical = str_replace('/en', '', $url);

echo '';
};
?>

As mentioned above, put this into your header.php file (in the template directory), where you would like the canonical tag to appear.

Thank you both for your opinions, this has been a great help.

Hi guys and girls,

I've recently taken over management of a client that appears to be suffering a punishment on Google for specific keywords.

Firstly has anyone encountered an issue such as this before, specific keyword de-ranking, and if so did re inclusion requests yield any joy?

Thank you in advance for any assistance.