Thank you Alan this is the type of response I was looking for. While the math example was exactly that, an example, yes the links are highly valuable to the students. I know they provide value to the students because the links are bringing in referral traffic (these links actually take up 3 of the top 5 sources of referral traffic).
Also I am not paying for these links and I have no control over the anchor text although I am getting a lot of branded :).
The thing I don't understand though is this content would never be found or build links naturally unless I put the content in front of the right people. I don't understand how me marketing and promoting the content would have any negative affect. Don't SEO's even have the term outreach?
I have been thinking about a press release for the project but I have read some negative things about them and am quite reluctant.
All the guidelines for quality you posted above check out for this campaign. Will it be ok if I am getting about 50-100 .edu links pointing to this piece of content?