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Hello there,

I've experienced a huge website traffic drop and I can't find a reason. I redesigned and updated the SEO strategy in early December and the traffic was increasing, that's why I have no idea why that is happening.

I have a video on home page and the views/day dropped a lot as well, but not as much as website visits!

Any inputs?

Best regards,

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Hello Dirk,

Thanks for the detailed answer. I waited until today to get the results from webmaster tool and there was not a drop in organic traffic. Also the number of users/registration to the website remain normal. The drop was from 100k/day to 2k/day, so have developed a theory.

Is it possible that most of my traffic was coming from searchbots/crawlers?

I noticed that some funny numbers:

page/session went from 1.68 to 4.56,

Session duration from 2:30 to 7:45

Bounce rate from 73% to 34%

Any insights about what these numbers mean?

Best regards,