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Hi guys,

tl:dr - Should articles discussing a company's event (offline content) be nofollow?

My company hosts a number of events across the year, during which we invite a selection of bloggers, journalists and interested parties from across the UK. During these events we show them the "behind the scenes" of our company as well as the manufacturing process and give them an amazing experience surrounded by our products.

We never (ever) ask for write-ups or links, and leave the day entirely open every time. If people ask about articles or links, we always say it's entirely up to them if they wish to talk about their experiences.

So, my question is: should any follow-up articles (for example reviews of the day, which bloggers will want to talk about) be nofollow? They're not reviewing any products, nor have they been paid or incentivised to talk about their experience.

One could argue the event itself is incentive, however if this is the case then surely providing content is equally incentivising... The only difference is that the content we're providing is offline?

Would be good to get people's thoughts on this!

Hi guys,

im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated?

For example, for the topic of "Christmas decor" would you use;

(A) - www.domain.com/Christmas/Decor

(B) - www.domain.com/Christmas/Christmas-Decor

in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories.

which is stronger? Any advice welcome! Thanks guys!

Howdy guys,

I'm wondering if AMP is worthwhile intergrating into a responsive e-commerce site? I'm under the impression that the benefits of AMP would be focused around speed, however it may come at the cost of conversion rate if it was to be delivered for product pages, etc.

I'm presuming that even if AMP was on every page across a responsive ecommerce site, Google would only display AMP pages in the carousel for news articles, such as on the integrated blog?

Any advice would be awesome! Thanks guys

Hiya guys,

I'm wondering if it's worth updating my website's homepage title to focus on a seasonal message in the run-up to Christmas, or if I would be better to leave it as standard and focus on a more specific category page with a seasonal title and content?

Cheers,

JAR

Hi guys.

I've got an e-commerce site which we have very little control over. As such, we've created a subdomain and are hosting a WordPress install there, instead. This means that all the great content we're putting out (via bespoke pages on the subdomain) are less effective than if they were on the main domain.

I've looked at proxy forwarding, but unfortunately it isn't possible through our servers, leaving the only option I can see being permenant redirects...

What would be the best solution given the limitations of the root site? I'm thinking of wildcard rewrite rules (eg. link site.com/blog/articleTitle to blog.site.com/articleTitle) but I'm wondering if there's much of an SEO benefit in doing this?

Thanks in advance for everyone's help

Howdy forum-fans!

I've been toying with the idea for a while now, that 'SEO copywriting' and 'writing for Google' is no longer something that SEO's should be focusing on, but rather writing great, relevant, unique content for customers.

The theory is that Google is smart enough to pick up on this and, via it's algorithms, know that it's content worth ranking as it'll be useful to people searching for queries related to the content. Additionally a well written peice of content should naturally contain keywords, phrases and links, taking away some of the overthinking that I've sometimes experienced (first hand) when writing content.

What does everyone think? Is 'Writing for Google' dead in 2015 and, if so, has 'Writing for customers' replaced it? Or is there still a place for SEO copywriting; Eg. Well formed titles, URLs, meta-data (does this count as copywriting?)

Hi guys,

I've got a very seasonal client and I'm wondering which way would be best to set up a MOZ account for them:

• Option 1: Multiple campaigns (Same URL, Same competitors, Different keywords)
• Option 2: Single campaign (All keywords labelled by season)
• Option 3: Something else?

Thanks guys - All ideas welcomed!