A great web page (for organic search) needs more than great copy. Tons of articles tell us how important it is construct a web page. Others beat the drum of content, content, content. Who are these unicorns who understand on-page SEO and are great writers to boot?
I'm imagining a "content developer", or I might call it a "technical SEO writer. Neither really captures the need. I don't need a copywriter to deliver some text, nor an SEO who can't write their way out of the paper sack. I need an "SEO content specialist" who can craft an on-page experience; someone who thinks about things like SERP features and understands the concepts of semantic content.
The problem is that I have no idea how to find this person. "Content Marketing" is the buzz right now, but that's not it either. I'm not talking about a blogs and social media. I'm talking about building great, core web pages.
Does anyone else have this challenge? How have you been successful? Where do unicorns live?
