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Great insights and suggestions - thanks for replying!

I'm hung up on the different size markets as well. Our association has sorted the 100+ businesses into different size brackets, but those are based on revenue as opposed to size of city (although there is definitely a correlation.)

Analytics like bounce rate though would be a benchmark regardless of the demo/size of the business' location.

DJ123,

I guess that is the question I am asking. If given the opportunity to have all that data, what kind of meaningful insights could I get from it? Ultimately I want to be able to report back to the members of my association and tell them how to make their websites better. Sorry for the vague response, but I ultimately want to know is it worth the time to collect all the data and if I do, what are some meaningful things I could do with it.

Thanks!

Chris

Hey all!

I work for an association that has over 100+ member businesses. These businesses are dispersed through out North America and each have their own website, totally independent of each other in look, feel, functionality, etc.. While most of these businesses offer the same core businesses such as a gym, summer camp and preschool, none of the website structures, calls to actions, etc. are the same. I have a feeling that there could be some interesting and meaningful analytics that I could pull together if I had access to all their Google Analytics accounts, but I'm not quite sure what they would be. Some ideas I have -

1 - Percentage of traffic from social media - will give insight as to which businesses in the association are using social successfully.

2 - New vs. Returning traffic - a high percentage of returning traffic might be indicative of more useful websites.

3 - Mobile usage - How mobile savvy are the customers of different businesses in the association.

Any other analytics (and quite frankly, more meaningful/impactful than the ones I posted above) that you guys can think of?

Thanks for your help!

Chris