Welcome to the Q&A Forum

Domain Authority is used to track the the “strength” of your website compared to other websites. According to Moz, this is metric is calculated "by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score."

Juggle Cats has 13 Root Domains and 41,022 Total Links. Most of which seem to be coming from sites owned by the same parent company called Proquantum, a _"Special-Interest Directory Website Publishers since 2002" _ In addition to Juggling Cats, they also own Engineers Guide USA, Health Guide USA, AssessorLinks, and Doomsday Guide. Each of these websites includes a footer that links to all of the other sites (and this footer can be seen on every page).

That being said, a domain authority of 30 for a site that's been around since 2002 is nothing to write home about. I've worked with companies who have newer sites that look terrible & aren't even optimized for search, and they'll often still have a domain authority between 30-40. This is because domain authority is more about #links than anything else, and more specifically it's about the # of linking root domains. In this case, it seems like the huge # of total links might be pulling up the overall domain authority slightly...but this isn't really significant in my opinion.

Hi Ruben,

Yes, that's 100% correct!

The pages through which visitors enter your site (from Google, Yahoo, Facebook, an email, or any other source) are called landing pages. If a visitor does not interact with this page in any way (meaning they don't click to any other pages on your site), this is called a "single-page visit" or a "bounce."

Bounce Rate is the percentage of single-page visits. For example, if you had 1000 total visitors/sessions in a month, and 100 of them exited the same page they landed on (without clicking to any other pages first), you would have a 10% bounce rate for the month.

In my experience, the best way to lower your bounce rate is to (a) create content that speaks to your target persona, (b) provide links to other articles/pages on your site that will also be interesting to this persona, and (c) incorporate a content upgrade with a clear CTA.

For example, let's say your persona wants to paint their home, because their bedroom is too dark and it makes them anxious. You might write an article called: Top 50 Mood Boosting Colors To Paint Your Bedroom. Next to each paint color on the list you might include a link like [request a free paint sample] or [view paints in this color]. After reading this article, what is this persona probably wondering? I like #25 , #32, and #48. I wonder which one I'll like best...? Answer their question with your CTA. You might try something like: see which color feels best on your walls. Download a Free PDF that includes printable color swatches for all 50 mood-boosting paint colors. [Download here.]

I hope this helps!