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I have a page that has existed on our website for many years, without ever being updated.This is what I would consider an "evergreen" content page, but it is now considered out of date and depreciated. It was never ranking high for any keyword in particular, but it is a page that has existed for many years.

We have now created a more up-to-date version of the page, with much more informative content, a new URL, and of course it is SEO optimized.

I am puzzled as to what I should do with my old page. Should I add a canononical link pointing it to the new updated page, or should I 301 redirect it to the new page, or should I no-index the old page?

What are your thoughts and suggestions?

I can give more information if needed.

Thank you!!

I understand. So basically my evergreen content page can be domain.com/chocolate-ice-cream (targeting "chocolate ice cream")

My blog post page can then be domain.com/blog/top-10-chocolate-ice-creams, which is in effect targeting for "Top 10 Chocolate Ice Creams". Additionally, within the post it would be ideal to reference and link to the evergreen content page as is appropriate.

This method would in effect be targeting the keywords:

• chocolate ice cream
• Top 10 Chocolate Ice Creams

By doing so this will help the site rank for these 2 terms, and overall for the head term Chocolate Ice Creams.

As an example, I am trying to rank for the term "ice cream". I have site content pages that relate to "chocolate ice cream", "vanilla ice cream", etc.These content pages have been SEO optimized using best practices.

Would I be ruining my SEO work if I begin to publish blog posts for the same keywords that my content pages target? Am I basically forced to find alternative keywords and only target one page per keyword?