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In analysing my competitors website I have discovered that they have over 600 fake pages that appear to have been created by some sort of internal search engine software, all pages are exactly alike except for the keyword and the words "no results found" on every page. I have discovered, elsewhere, that their duplicate content is abnormally high, and that their pages are stuffed with keywords.(in on page grader) I come out top in every section in Moz open site explorer, except internal links and total links. Yet they sit at number 1, while my site is number 2, I believe that copying their antics would surely make me fall foul of Google, and certainly would never risk it. but with the keyword only getting 30 searches a month, are google bothered about them doing this, should I resign myself to not being number 1 and is there anyone on this Forum who believes that I should use the same tactics, to get above them.