Welcome to the Q&A Forum

Thank you very much everyone for your answers. They were very insightful. Took away a couple things that I did not implement.

This biggest thing I need to completely understand is:

If there are any SEO practices implemented in the franchisees page

Ex:  website.com/west-palm-beach

any efforts are not stiffened because the SEO was not implemented on  website.com but was instead implemented in /west-palm-beach (subfolder)

Hi Neighbors,

Franchise website design and development can be difficult, there’s no doubt about it. I had to find the right balance between a unique and unified brand identity, and a localized experience that accurately reflects the individual franchisees and their efforts.

Due to the many benefits, I have structured the to read _domain.com/location _

• domain.com = TLD
• /location = subfolder (location page)

I have also built a customized CMS (e.g. Drupal) and have given each location access to manage their location page (subfolder). To accommodate local SEO optimization, franchisees have complete control in terms of optimizing  their location page (subfolder). Title tags, meta description, Alt tags, etc...

Will any local optimization performed in the subfolder (location page) be stiffened because it was not done in the TLD but in the subfolder ?

Hello All,

I am currently spear heading SEO for a national franchise. I am coming across locations in the same city and zip code. I'm definitely finding difficulties in naming the location in a way that will be specific to the franchise locations (locations are 1 mile away from each other). I am looking to apply geo specific location names for each center regardless of local city terms.  (e.g. Apexnetwork of north madronna, Apexnetwork of south madronna)

Also, building the website and location to read (apexnetwork.com/north-madronna….. apexnetwork.com/south-madronna)

While encouraging the client to continue using the geo specific terms while writing blogs.

Is this best practice? Any feedback would help.

Hi Neighbors,

Franchise website design and development can be difficult, there’s no doubt about it. I had to find the right balance between a unique and unified brand identity, and a localized experience that accurately reflects the individual franchisees and their efforts.

Due to the many benefits, I have structured the to read _domain.com/location _

• domain.com = TLD
• /location = subfolder (location page)

I have also built a customized CMS (e.g. Drupal) and have given each location access to manage their location page (subfolder). To accommodate local SEO optimization, franchisees have complete control in terms of optimizing  their location page (subfolder). Title tags, meta description, Alt tags, etc...

Will any local optimization performed in the subfolder (location page) be stiffened because it was not done in the TLD but in the subfolder ?