Blog Posts
11/1/2024
Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph. Jes Scholz's Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google's ecosystem.
3/10/2023
In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity.
6/5/2018
Cutting out the actual keyword search reduces the number of steps customers take between content and conversion. With visual search steadily on the rise, how can your brand take advantage of visual marketing?
Jes Scholz is an organic marketing consultant and SEO futurist. She delivers award-winning audience development strategies focused on entity optimization, smart content distribution and data-driven marketing from Sydney to enterprise businesses worldwide.