Hi there,
We have a pretty strong organic presence on our consumer facing blog. Around 5.7 million organic clicks Year to Date. It's currently housed in Wordpress on a subdomain.
Our team is considering migrating our blog from Wordpress to Sitecore, where our parent organization resides. With that consideration, we're trying to determine if we should preserve the subdomain or move to a subdirectory of the parent brand. Moving to the parent brand would also result in a loss of our custom global nav - we would inherit the global nav of the parent website.
We're not concerned about traffic loss risk - we know that we'll lose some but we think the move to subdirectory might be more beneficial in the long run from an SEO perspective. We're mostly concerned about the users getting lost without the global nav specific to the blog.
Thoughts/concerns?
Thank you!
