I came across a few blogs which got me started here on an SEOmoz Pro account and now I am working on building a competitive link analysis spreadsheet in Excel in order to identify how are competitors are beating us in Google rankings for specific keywords.
One article I came across seemed to do exactly what I wanted, but the images are all broken and the downloads require a membership to some service I am not interested in: http://www.seerinteractive.com/blog/how-are-they-beating-you-quick-seo-analysis-tools-part-1/
Anybody have any resources like this they can share?
Thank you.