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Thanks for the great answer. Our site has minimal links compared to our competition but our links are quality relevant links. I was always frustrated trying to get good ranking for our site but as you said _your content, and your seo basics, and keep up your principles! _ Well after a year of sticking to our principals we have seen a dramatic increase in traffic and ranking. It's paying off. Thank you moz community.

Thanks for the lesson on proper moz etiquette. I am new to this forum and it is by far superior mainly due to its contributors. I am amazed at all the talent on this site willing to help each other.

This Thumbs up is for you.

Thanks

I have always stayed away from having too many reciprocal links on our sites. It is my understanding the effectiveness of such links are not as effective as they once were and too many such links can be damaging. The reciprocal links we do have are few but very relevant to our product. I think the key word is relevant. I would certainly like to hear more on this subject from some of the more experienced community.

Good Luck and thanks

James G

You can place a pre-order on Amazon for the "2nd Edition Art of SEO" .  Publication date is set for March 26,2012. I don't know when it will ship but I am going to order it along with a copy of   Danny Dover's-Search Engine Optimization Secrets. Paperback | I still like holding a book in my hand.