Do you mean link to the blog from the customers site to give the blog some authority? I think i understand but I want to be clear.

thanks

Honestly it's seomoz.

First of all I would put together a detailed and comprehensive audit of the site. This would give me a basis for putting together a priority based project schedule. Second since I do not have an SEO Team I would consider outsourcing portions of the project so that I may achieve timely results for my client. (since your client has deep pockets and is willing to pay I'll assume he will  want  to see timely results). Once I have have a handle on correcting most of the issues found in the site audit I would then put together a schedule for blogging, link building, routine seo, etc..

I have worked with a few SEO's and even though they are talented I see most of then struggle when it comes to project management.

Thanks for the great advice. It is Greatly appreciated.

James Gonzales

Thanks for the help on this. I went back and looked at our history and noticed that on each site we own our bounce rate increased as traffic to our sites increased. Early on we had our best site with a bounce rate of 36% and a year later we are at 41%. Our product is real estate. I may need to re-fresh our content on the landing pages or maybe it is just the increase and the quality of inbound links that have affected this metric.

0% is of course the best case and 100% would be the worst case but what would is considered average. How do you address this subject with your clients?