I'm marketing a SaaS app that doesn't quite have product market fit yet. I've identified a good keyword opportunity for a landing page targeting a competitor. My business partner is worried that we'll bring too many people looking to jump ship from our competitor before our product is really ready, but we do need some of those people in order to get their feedback and develop the right product.
I'm proposing we put this landing page up, then we take it down once it's met our needs. I'm sure we'll need to rebuild our ranking, but will it be more difficult the second time around?
Would it be better to keep it up with a redirect?
