Thanks, that was real close to my own estimates. Would be interested if anyone had done any actual research into the accuracy lately though.
Latest posts made by JKuly
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RE: How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?posted in Conversion Rate Optimization
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How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?posted in Conversion Rate Optimization
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers.
Many Thanks!