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I have a client selling home goods online and in-store under two different brand names in separate regions of the country. Currently, the websites are completely identical aside from branding. It is unlikely that they would have the capacity to write unique titles and page content for each website (~25,000 pages each), and the business would never consolidate the sites. Would it make sense to use canonical tags pointing to the higher-performing website on category and product pages? This way we could continue to capture branded search to the lesser brand while consolidating authority on the better performing website. What would you do?

I'm working with a real estate client currently that asks users to identify the market they are in prior to showing them properties. The markets are far enough apart that no user would conceivably be browsing within two separate markets. When the user selects their market choice, they are redirected to a market-specific home page whenever they login after the original home page loads. These market-specific pages are ranking currently (page 2-4) for market-related phrases, but before embarking on further optimization I wanted to get a second opinion on whether or not keeping this redirect process is even a good idea or not. Thoughts?