Over the course of my career I have developed and executed successful online marketing strategies for both B2B and B2C companies. I have over 10 years of experience managing national and international pay-per-click (PPC) ad campaigns on major search advertising platforms including Overture, Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and Facebook. My SEO successes include defining specifications for site architecture, navigation, content formatting, URL canonicalization and other elements related to on-page site optimization. Additionally, I have consulted both in-house and freelance clients on launching successful inbound link-building campaigns. Through my experience in search engine marketing I have crafted a multi-disciplinary understanding of the needs and expectations of businesses and how online marketing has the potential to help increase revenues. I strive to leverage this experience in a way that contributes to an effective team dynamic and achieves meaningful results for my clients.