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I'm with Alick300, using an event on the onclick event on the link is the way to go. If you run jQuery on your pages, it should be pretty easy to select all the links going to tripadvisor.com and attach the goal tracking event code after the page has loaded. It'll be 1 line of jQuery code... you shouldn't need to go through and add this to thousands of links by hand.
I think all the implementations work just about the same. We chose to do it in our sitemaps because that was the easiest for our developer to implement. You should choose one or the other, there's no need to do multiple implementations.
You should be able to can control the rate at which the bot accesses you pages by adding a crawl delay in your robots.txt file. Robots.txt and crawl delay is discussed here: http://en.wikipedia.org/wiki/Robots_exclusion_standard, and Slurp bot here: https://help.yahoo.com/kb/SLN22600.html.
Should look like this in your robots.txt file:
User-agent: Slurp
Crawl-delay: 30
The crawl delay is the number of seconds the bot should wait between pageview (ask your IT guys what's appropriate for you). I stuck 30 in there, meaning the Slurp bot would only be able to access up to 2 pages a minute.
If you're trying to include this script in the Optimizely editor, it wouldn't work because the code in the editor is already Javascript, so it's like you're trying to next a
(This is all speculation as I've never done this before. There are probably people in the forum that have)
Be aware you're switching from a ccTLD to a gTLD. Is the clinic primarily for Canadian residents? In the simplest terms, switching from a .ca to a .clinic may hurt your Canadian rankings, and help your rankings everywhere else. If you want your site to continue targeting Canadians specifically, you can set that in your Google Webmaster Tools, although I think having the .ca domain itself is a stronger indicator to Google that your site is geared towards Canadians.
Keri has it right, you can include or exclude users based on pages they've visited or actions they've taken on your site. So you can target people who visited a certain page (or did something like added an item to their cart), and then exclude those who have checked out.
There's a bunch of remarketing features within Adwords, like Dynamic remarketing for retailers, remarketing lists for search ads, & Google Analytics remarketing. Beyond Adwords, there's Facebook, Twitter, and partners to get remarketing ads on placements outside of the Google Display Network, like Adroll and Doubleclick.
Have you tried any of Google's bidding algorithms, like Conversion Optimizer, ROAS bidding, or enhanced CPC? Google will take device (or at least browser) into account when adjusting bids with these, so you should see your tablet spend drop off if you're using one of these algorithms.
This is sort of a random aside, but I read about someone trying to only use Adwords geared towards a certain browser by reading the user agent of the browser after someone clicked an ad, and only including a conversion script on landing page when the user was using the right browser. Then you could set Conversion Optimizer to using a CPA equivalent to the CPC you're looking for, and Google will stop showing ads to those other browsers since they're not converting. Pretty clever, but I've never done anything like that myself.
Adwords will attribute the conversion to the last click, provided it happened within the last 30 days.
Some examples may help clarify this:
You can see the different conversion paths within Google Analytics. My favorite report is the Conversions > Multi-Channel Funnels > Top Conversions Paths report. I usually view it with a primary dimension of Source/Medium Path, and add a secondary dimension of Campaign Path (make sure at the top Path Length is set to "All", and you have the appropriate types of conversions selected). This will show the conversion paths for all of your conversions.
Hope this helps!
You should try A/B testing this change, so you know which is better! The best A/B testing provider out there is Optimizely. I can't speak more highly of their software and support. If you don't want to pay, Google Analytics has a built in testing tool called Experiments. Back when it was Google Website Optimizer, it was a far cry from Optimizely in terms of setting up and deploying experiments.
You have this right, more or less. For display remarketing, they only require 100 people to be cookied to start serving ads, according to this. People will cycle in and out of the list based on when they were cookied, like you outlined in your question. So the list will increase for 60 days, and then likely will steady out if your traffic is relatively steady as new visitors arrive and non-recent visitors are removed from the list.
If you get Adwords remarketing up and running and it's working well, try it out on more pages or flows on your site. If you want to try it out based on events on your site, you try Google Analytics Remarketing without adding more code to your site (note that this type of remarketing is not supported for search remarketing). When it's time to branch out, there are a few more larger platforms you can try out remarketing on:
Yes, if you want to see visits per subdomain, the easiest thing is to create a profile with settings like the screenshot for each subdomain.
We have a similar set up on our site. I set up GA profiles for each subdomain, a profile for the overall domain, and another profile for the overall domain that includes hostnames in the URLs (the set up for this particular profile is somewhat complicated but if you're interested I can guide you through it).
Thankfully you only need 1 Google Analytics script, but you'll need to set up filters for each subdomain profile. Find attached an image of the set up for one of our subdomains, which should help you get set up.
You can track conversions through both platforms, and still upload conversions from Google Analytics (GA) to Adwords if you want to. It makes sense to track conversions through both, because I'm sure you have conversions coming from other marketing campaigns and from organic sources that you can't track through Adwords. Adwords conversion tracking will only track conversions where the user clicked through from an Adwords ad, so you won't get a complete picture.
Unless you view conversions in GA showing all touches, you'll see some differences in conversion tracking between the two platforms, due to differences in attribution. For example, if someone clicks on an Adwords ad, and then later that day clicks an organic listing to your site and converts, then in Adwords that'll count as a conversion for Adwords, and in GA that'll count as a conversion for the organic listing.
If those pages are essentially duplicate content, then you should use a canonical. If you Google to index each of those pages separately, and return each one in search results, then you should not use one. Do you want people who search for text that matches your context and character tabs closely to be linked directly into those tabs, or should they always start at the overview page? If they should always start at the overview, you can try the canonical tags. Be aware that if the page contents aren't very similar, Google may ignore these.
Anywhere in the is fine, it doesn't matter where you place it.
This is completely benign. It gives you the option to add a few more columns in the Adwords interface, like:
I haven't really looked at the conversion statistics that get brought in, but I don't think Adwords will act on any of them (for example if you use conversion optimizer). It's solely to provide you with data that's in Google Analytics within the Adwords interface.
It sounds like Martijn solved your problem, but I still wanted to add that robots.txt exclusions keep search bots from reading pages that are disallowed, but it does not stop those pages from being returned in search results. When those pages do appear, a lot of times they'll have a page description along the lines of "A description of this page is not available due to this sites robots.txt".
If you want to ensure that pages are kept out of search engines results, you have to use the noindex meta tag on each page.
If you stick the following meta tag in the of a page, Google and Bing won't show cached versions that page on search results pages:
It shouldn't have any impact on SEO. It only means that archived versions of pages won't appear be provided by the search engines on search result pages.
As far as reasons to do this, we use it on pages of our site where the cached page would be blank, because the page contents are loaded by AJAX, and the cached versions wouldn't load that content.
FYI, if you do remarketing with Google Analytics in Google Adwords, you cannot yet upgrade to Universal Analytics. Universal Analytics is not yet compatible with the doubleclick-hosted version of dc.js. So beware of that!
This is no longer allowed. Notice when you do this from interests, it says "People who have expressed an interest in or like pages related to SEOmoz.org". This isn't necessarily mean you'll reach people who like the SEOmoz page, but people Facebook thinks are similar to people who like their page. To reach fans of a specific page, you have to be an admin of that page.
Twitter does the same thing for their targeting, you can't target people who follow a specific account, but you can target people like those that follow an account.
Our Adwords CPCs are less than our Bing CPCs pretty much across the board. From what I've read, that's the norm. So it does sound like something fishy is going on. If your Bing CPCs are up, it's likely true for your competitors as well, so they're probably also suffering.
The search partners report in Bing is pretty great... sometimes I've seen spikes on specific search partners that have caused a fair amount of wasted spend. I believe in their interface they call it the "Website URL (publisher)" report. Thankfully, it's easy to exclude specific partners. That would be my #1 suspect for wasted spend!
It should help to segment them because CTRs and CPCs are both much lower (at least for us) on search partners as compared to the Bing/Yahoo properties.
With their reports, you should be able to figure out what's going on and where all this extra traffic is coming from. Is the extra traffic from Bing/Yahoo, or from their search partners? From specific queries? From specific locations? Maybe a new advertiser is on the scene for a lot of your queries driving the price up? It's hard to answer that question without digging into the data.
I read this recently from the SEER blog regarding separating Bing/Yahoo from their search partners, and I'm trying it out. The performance difference between the two for us is large, so I'm hoping this will help!
The point I'm trying to make is that a CSS problem likely won't result in any huge changes in your SEO. There's a CSS problem if you can visually see something positioned or sized incorrectly on your pages with CSS enabled, not disabled.
Search bots will do some CSS/Javascript rendering, but more towards seeing how large things are on the pages (& trying to find your headers), making sure you're not hiding text (setting text colors the same as background colors), and things of that nature.
I don't believe that's possible. You'd have to create a special ad group like you suggested just for those keywords to get the capitalization in that word to behave that way. Google's capitalization guide is here for DKI.
Dana is spot on with the Google URL builder. If you're tracking in Google Analytics, this is the way to go. My favorite report for this is the Conversions > Multi-Channel Funnels > Top Conversion Paths report. Select "Source/Medium" as your primary dimension, and you'll be able to how conversions are going by whatever utm_source and utm_medium parameters you put into your URLs. You can add a secondary dimension of Campaign path to see how things are going by utm_campaign. You can then search by any of those to see when campaigns are driving conversions. I do that all the time.
So for your banner campaign targeting different categories of sites, if they're all with one provider, I'd set a consistent utm_source and utm_medium, and vary the utm_campaign by the different campaigns you mentioned there as examples (sports, moms, entertainment, etc.). If you're doing banners through Adwords, you can turn on "auto-tagging" which will automatically tag your ad URLs for you. See here for more info on that.
The easiest thing to do for TV campaigns is just to have www.example.com/tv redirect to your landing page with the utm parameters on it. For example, have www.example.com/tv redirect to www.example.com/tvlandingpage?utm_source=tv&utm_medium=cpm&utm_campaign=hulu-ad or something along those lines. Since people coming from the TV are not being referred to you by another site, you shouldn't lose any referral data with the redirect.
I believe that Googlebot doesn't look at anything in the URL after a #, so you should be fine. Check out this from trusted Google engineer John Mu, or this. You should be fine in terms of duplicate content, and I don't see why Google would associate this as an affiliate or paid link or anything like that.
A 301 redirect for this can be tricky, as the other responses have said in this thread, it can create an infinite redirect loop. I'm pretty sure it can be done, but I don't have enough technical know-how to tell you what's wrong with your conf code there.
A simple way around this is to put a rel=canonical tag in the of your home page, pointing at your root directory (i.e. "/"). You can include this in the in the file, so it'll show up when the page is accessed under both / and for /index.html. The HTML for this would look like: . Make sure your internal links point to the canonical version, as this method may lose you a little pagerank (pagerank coming from /index.html to /).
You have a canonicalization problem for your subdomain too... meaning you're serving the same content for both http://www.jacksonvilleacservice.com (with www) and http://jacksonvilleacservice.com (without www). I'd pick one, and then do 301 redirects from one to the other, rather than solving that issue with canonical tags.
It may be that some of your destination URLs aren't tagged with the utm parameters. I forget if you can do it in Bing, but I know in Adwords you can set destination URLs on keywords or placements as well, which will override ad destination URLs, so you may need to check on all of those and make sure they're all tagged properly.
For one, the hreflang markup tells Google which pages are similar to this exact page in your other localizations, which is not specified at all in webmaster tools. From my understanding, the hreflang tags will swap out a page to the correct localized version on search result pages, which is doing a lot more than simply telling Google that the content in a subfolder is localized to a specific location.
In Bing ads, you can't pick to target only Bing or only Yahoo, you have to target both at once. Because of this, knowing how Yahoo performs vs. Bing isn't really actionable. Someone has set this up in Google Analytics by setting up a separate profile and adding a filter (see here) if you're really interested to see the breakdown.
When you click one of your ads from Yahoo, are you seeing the utm parameters on the resulting URL? If so, then there shouldn't be a Yahoo-specific problem. If you're using something like utm_source=Bing on the destination URL, then all of your Bing/Yahoo paid search will be bucketed under Bing in your GA reporting.
Did you turn on auto-tagging in Adwords, or put the UTM parameters on your ad URLs manually? That should fix the issue of Adwords info not showing up in your GA account. In GA, you have to set up your goals separately from Adwords. You can have them mirror your conversions in Adwords, but they won't be set up until you do it yourself.
Not to identify anything in particular, it's just that's what the bots are reading and indexing. The bots read the source of the page, and will attempt to do some CSS and javascript rendering, but they're not reading the page like it's seen within a browser.
This is Google rebranding the hybid campaigns, and updating their algorithms for when you opt into both search and display in one campaign. I asked my Adwords rep about it, and he said we definitely do not want to try this having already set up campaign structures with Search and Display campaigns separately. Adwords best practices is still to run your Search and Display campaigns separately. Just thinking of having both in one campaign gives me a headache, because they're completely different animals. I'd set up a search campaign, clone it, and set the clone to display. This will make it 100x easier to tell what's going on at a glance in the campaigns.
I don't think a display campaign on its own would perform differently from the display generated from a Display Select campaign, although I haven't tested it so I can't be sure.
You can only target to fans of pages you're currently an admin for. Assuming this isn't the case, there is no way for you to do this as easily as "Target fans of page [competitors name]".
There are lots of other targeting options available on Facebook. If you can somehow figure out who your competitors fans are (i.e. e-mail address, phone number, or Facebook ID), you could reach them with a Facebook custom audience.
For geo-redirects, I do not recommend you use 301 redirects. Browsers can cache these, so if you tell a browser in Canada that example.com should redirect to www.example.com/ca-fr, and later the user changes their language to English, and then tries to go www.example.com, the browser could use that redirect again to go back to the French version without hitting your server. 301 tells the browser that www.example.com ALWAYS (permanently) goes to www.example.com/ca-fr. Page rank isn't really a consideration with these, since Googlebot always comes from the US, so it should never hit these redirects. If example.com always goes to one of the versions via a redirect (i.e. you don't serve content under that root URL), then you do have a bit of problem with redirects. You don't want to 302 Googlebot to another page for your home page, but at the same time, you want to avoid weird redirect behaviors for your customers.
Google can visit the international versions directly without redirects, right? They should have no problem indexing those pages then.
I agree with István, get some local links to your different local versions, register them each with Google Webmaster Tools (and Bing), put up sitemaps for each, and implement the hreflang tags in your sitemaps (or pages). That way Google can easily index each version, and knows exactly what each version is for.
Adwords Editor doesn't download the negative keyword or placements lists from your shared library or allow you to edit these. You have to use the web interface to edit the keywords in the list (including match type), and also to link the list to every campaign you want it to apply to.
If you need to make many bulk edits, you could download the list, delete the original list, and then copy/paste the new list of negative keywords.
To indicate match type when adding the keywords here, you need to put brackets around exact match keywords, for example: [keyword], quotes around phrase match keywords, for example: "keyword", and nothing for broad match keywords, for example: keyword. You can easily wrap those around keywords in Excel using the concatenate command.
That's the one thing Appfigures is still missing. When I asked their support about that, they said they're working on it. Appcodes does a reasonable job at tracking that, and if you ever want to quickly see the keywords an app is using, you can use Sensortower for that. I don't subscribe to either of those sites ongoing.
Yup! It'll all be in iTunes Connect, which is the site in which your developers will be uploading your app to Apple. There are different access levels... I don't recall what they are, but I believe there is a marketing one that should give you access to Sales and Trends report.
Our app is free (with no in-app purchases), so it just shows downloads in that report. It looks like the report can toggle between downloads, updates, and in-app purchases, so you should be able to see both here with no issues.
Have a great weekend yourself!
The data in the Sales and Trends report in iTunes Connect should be considered the truth. If you don't see that report, you should talk to whomever is your admin in iTunes Connect to give you the appropriate access.
I use a site I really like called Appfigures.com that links up to my iTunes Connect to track rankings over time, and get a better picture of downloads by country over time. They also pull data on reviews, where you're being featured, and general rankings if you want to see how other apps rank compared to yours. They have a free trial if you want to try it out, and it's like $5/mo for one app after that, so it won't break the bank.
There's a list of supported banner sizes (see here), and you can pick any or all of them. You can also run text ads on the display network too. The most competitive banner sizes are 728x90, 300x250, 336x280, and 160x600. These will get you the most volume, but generally are the most expensive. The rest are less competitive, but lower trafficked. Personally, I've found ROI all over the place with different sizes of banners in different campaigns. It's very hard to know what is going to work based on ad size.
Without going into an insane amount of detail, if you have the budget, I'd try a little bit of everything. For you, I would suggest:
Remember that you can apply remarketing lists and demographics to search as well as display! And also be wary of mobile if that's not great for you. Now with enhanced campaigns, you're automatically opted into mobile...
I've had different experiences than Dana, I've had by far the most success with Adwords, little success with Facebook, and no success with StumbleUpon. Twitter is also another viable option, and they have their own set of targeting options (and you have to run a Twitter account already). LinkedIn doesn't sound right for this. 
YouTube could be good too, although the CPCs there tend to be pretty high.
I would think Facebook should be good for you... you can target to women of a certain age who like other weight loss products.
Weird. We were having a problem where lots of our skill pages were getting our
<noscript>text used as page descriptions on Google SERPS. We added these comments, and Googlebot reverted to using our meta description as the page descriptions in SERPs. It could have been a freak coincidence that Google stopped using our <noscript> text right after we implemented the tags, or possibly Google was (possibly accidentally) supporting them for web search awhile back when we originally did this, and now has stopped supporting it. Anyways, our SERPS remain clean of our <noscript> text today (<a href="https://www.google.com/search?q=site:www.ixl.com/math/grade-5" target="_blank">example</a>).</p> <p>John Mueller recently commented on that Quora thread saying it won't do anything for web search, so IMO that puts this to rest.</p></noscript>
Click near the header where it says "All visits" to open the advanced segments. You need to create a new segment. Under Advanced > Conditions, change the default condition to Exclude Service Provider exactly matches microsoft corp.
And that should do it!
Is the service provider showing up as "msn" in the Audience > Technology > Network report? If so, you can try setting up an advanced segment for service provider excluding "msn", and see if that works for you.
You can set up the goals in the subdomains profiles if you want to view goals there. That's entirely up to you. Each profile is its own thing. When I say "filter", I mean write "example.com" into the search box there, and search by it. You can also click "advanced" next to the search box, and make the search more granular if needbe.
That's the gist of it, unfortunately. ![😕](https://moz.com/community/q/assets/plugins/nodebb-plugin-emoji/emoji/android/1f615.png?v=5e11mjijs33 ":\")
Cyrus posted in this blog entry a Tweet from Duane Forrester of Bing saying over time, they learn that 302 redirects encountered repeatedly are more permanent and begin to treat them like 301 redirects. I would imagine Google does something similar because it makes sense to do, and would improve search results overall, but I have no evidence to back that up.
I don't see any problem with putting a noarchive on your page. We do it on all of our skill pages, because those pages get their content via AJAX, and as such appear broken when viewing the cached versions. Doing this should not have any effect on your rankings.
301 redirecting pages that are no longer used to another (hopefully) relevant page on your site is a very common tactic and is a best practice, so I wouldn't be worried about that either.
The wayback machine will still archive your content, and your competitors may look it up there. If you want to keep your old pages out of their index, you'll need to disallow their crawler in your robots.txt, and keep it from visiting those pages, or your entire site. There's info on that here.
I'd recommend not changing these to 301 redirects. 301 redirects are permanent, meaning browsers can (and most will) cache them. Suppose you switch to 301 redirects. If one of your users' sessions ends, and visits subscribers.mywebsite.com/article1, and gets 301 redirected to www.mywebsite.com/article1. They log in, and click the link to subscribers.mywebsite.com/article1. If the browser has cached the redirect, they'll be taken back to www.mywebsite.com/article1! You definitely don't want that to happen.
Some recent experiments have suggested that 302s do pass some link juice (here's one). I'd look up how many links you're actually talking about here linking into subscribers.mywebsite.com.
Rather than doing redirects when users sign in, the best thing from my perspective would be to check to see if the user is signed in, and serve the all the content under the same URL. So all the content would be under www.mywebsite.com, but if they're not logged in, they get the extract of the article, and if they're signed in, they get the full version. That way all of your links would point to the correct page, subscriber or not (and then you could 301 all the subscribers.mywebsite.com links to www.mywebsite.com, since those URLs wouldn't be needed anymore).
Not that I'd recommend cloaking, but you could see if it's Googlebots IP address, and do 301 redirects in that case.
It is, thanks! I think I need to set up goal funnels for this to work. I'm not sure it'll be super useful for me, as it's using sampled data and only including 0.385% of visits.
