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Yeah, I've had an issue w duplicate content (not actually on the site yet, but just personally as I've worked on plenty of other sites that were not ecommerce) and actually asking this question made me dig deeper.

I've figured out my appropriate structure and how to keep the strength I've already created.

I have variable descriptions for each product, no matter how similar - right now, but I would much prefer to give one page a HUGE staying power rather than spreading the net thin to get results and realizing later that I had way more to manage than I should just to keep the great Google happy.

I appreciate the response!

Awesome! I appreciate it.

I'm brand new to MOZ Q&A, so apologies on late response.

I have the entire SEO Powersuite from Link-Assistant and I'm trying to harness it all.

I really want to know what my competitors keyword for so that it simply gives me suggestions.

Right now, I'm actually moving up the charts super fast for a good chunk of our keywords, but I need to find variations and.... well, reverse engineer their success.

For instance, I don't know that I'll ever hit page 1 for "wall decal" or "wall decals" but I sure hope I can build relevance.

I'm also about to trim my site a bit because its a store and I don't want repeat content due to similar product.

Hey guys,

I'm just starting a company and had a few questions regarding how we should structure our online store.

The store is currently selling skins for consoles, phones - and we have wall decals too, as well as fridge wraps.

I was wondering if anyone had advice on the best structure of things?

Should I, for instance, have a single "Xbox One Wrap" product page with multiple variations as an option?

Or should I have individual product pages for each different style?

I feel like putting all the weight on a single Xbox One Wrap page is great, but I also feel like having more content out there for each product probably isn't terrible either?

Suggestions?

The site is www.FapWrap.com so you can check it out - it's original photos we are taking of adult stars, but eventually will be for "Sexy" people in general. Heh.

The website is www.fapwrap.com - it's a new adult wall decals website. [editor's note: may not be safe for some workplaces]

The wall decals we have are obviously a bit more niche than the bigger competitors, but I want to get into the first page to see how it helps us.

I'm slowly taking over some kws like "xbox wraps" and "ps4 wraps" but those have low search volume and I feel like "wall decals" will help - though it's highly competitive.

Suggestions?

I just kinda want to plug in my competition and pick from their list of existing kws..... Ha.