This is on Topic..a recent email from Robert Bruce of Copy Blogger:
By now, you know that content marketing is the new advertising.
Your readers - and those beloved search engines - highly reward those sites that consistently deliver authoritative content that is focused on a topic, industry, niche, or idea.
What does this really mean?
You've got to write.
A lot.
Sure, there's other ways to deliver the goods - audio, video, infographic design, etc.
But ultimately, the writer runs this show.
And, writing - whether in outline, script, or long form - is what underpins all other categories of media.
Writing is the cornerstone skill of all great content creation.
So, when it comes to building your business on the Internet, you're going to be spending a good amount of your time at the keyboard.
Here's a stripped-down system for getting your writing done, fast:
1. Know what you're talking about
Obvious, right?
If you're going to write authoritatively about anything, you've got to put in your time.
You've got to read relentlessly on your subject.
Study, research, painstakingly try to understand the movements and theories and motivations behind your product, service, and industry.
Stay current on, or ahead of, the news.
Get to know the players involved.
This step (which, by the way, is an ongoing process) eliminates the dreaded moments of staring out the window for ideas.
Research is writing.
2. Outline every time
If you don't know where you're going, how will you ever get there?
Don't ever start blindly typing your essay, article, or blog post without a map.
First, think through what it is you actually want to communicate.
Then, write down the skeleton of the thing.
Major points, subheads, title.
A simple outline takes the guesswork - and in many ways, the
actual work - out of the picture.
Give yourself a paved road to walk down, and then walk down that road, simply putting one foot in front of the other.
3. The secret lies in 30 minutes
I stole this technique from Eugene Schwartz, and it is the single most powerful practice for getting words on a page I've ever used.
Get a kitchen timer. Or, use the one on your smartphone.
Sit down at your desk with your notes, research, outline, and coffee.
Set that timer for 30 minutes and punch the "start" button.
DO NOT get up from your desk until 30 minutes passes and the buzzer goes off.
Here's the trick: don't try to write. Don't stress about it.
After a few minutes of sitting there, staring at the page, your cat, out the window, whatever, you'll get so bored that you'll begin to write.
When the 30 minutes is up, go do something else for a while. Then, come back for another 30 minutes of not trying.
If you get six or seven of these sessions in during a day, you'll be so far ahead of the game, you'll wonder why you ever struggled to write in the first place.
3. Write a lot
It is an immutable law of the universe.
The more you do it, the more you'll do it.
It may not get easier, but eventually you will become a writer. And that, my friends, can change your life and your business.
rb
Robert Bruce
Copyblogger Media