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Hi,

This isn't something to be really worried about. Google sometimes chooses to (partially) eplace your meta description with content from the page, when it thinks this content is more relevant to the user's query.

In fact this can actually have a positive effect on your CTR and thus your rankings.

Hope this helps.

You should indeed always judge the number of occurences in regards to the total number of word on the page. In this case this is only 1,4% which is absolutely normal.

As far as I can see there are no major issues with your event pages that prevent it from ranking. The main cause seems to be that there is simply a lot of competition out there. There are many sites that all describe the same event in more or less the same way. When I search for your example events, 'Poverty Bay Blues Brews Festival',  the first page of results is filled with very similar sites / pages.

Try to make your page stand out of the rest by adding unique and relevant content to the event page that other pages don't have.

Also try to fix the schema markup errors you're getting. I see that with some of your events you don't include the time in the start and end date. I would advise using DateTime instead of just Date. See https://schema.org/DateTime.

Good luck!

Hi,

It sounds like the 301 isn't implemented correctly OR Google didn't yet crawl the old URLs after you implemented the redirect.

How long ago did you change the URLs? If it's only a few days ago I'd just wait for Google to crawl your old URLs again and detect the 301.

Hope it helps.

Hi,

If indeed the majority of the content is unique to each product I don't think this will harm your SEO efforts. The alternative would be creating individual pages for the different wood types and place the description there. You can than link to one of those pages from the product pages. From an UX perspective this might not be an ideal solution though.

Hi Fabrizio,

I'd advise you to link to your regular (non AMP) page. Make sure that this page includes a tag with a link to the AMP version of the page.

The AMP page should then contain a rel canonical tag to the non AMP version. Because of this canonical tag it makes more sense to focus your link building efforts on the non AMP version of the page.

See https://www.ampproject.org/docs/fundamentals/discovery for more detailed information on how to include the tags on both pages.

Hope it helps!