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I am running a report on a website trying to find their advertising budget online (or at least what I can find and have access to). When I type in the URL and look at the overview section it has the "Ads Traffic Price" at around $2,000/mo. But when I do a full PDF report it has the price at over $11,000/mo for Google USA. What am I missing? Doing wrong? Which is accurate? I'm pretty sure they spend quite a bit more than $11,000/mo in general as they were recently bought by Google and are owned by people from Apple. How do I get the mots accurate estimation in general? Or at least on SEMRush?

If google shows a search trend doubling in a time frame, does that mean the amount of searches doubled? As in: 2006 was ranked at a 50 on trends and the 100 is 2013 and in 2013 10,000 searches were made, does that mean around 5,000 searches were made in 2006?

I'm trying to show people the trends of certain keywords/topics over a period of years Keyword Planner gives some actual numbers but only for 12 months. Trends will show "Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume." Which I don't really understand, other than if the graph goes up it means more interest but has to do with the amount of people searching, location, etc which can get tricky? I'd like to put together a short report explaining certain topics and how interest in them has increased over the last 5+ years. I'm hoping someone else here has had some experience with this and has some advice or links with more information?

I'm using opensite explorer trying to explore who is linking to my clients site. In the main blue area it shows total links as 20, which I understand is to the specific page. In the Root Domain Metrics it shows 4,032 external links. Sub domain Metrics shows 1,973. How do I find out where the links are? I tried creating a advanced link report with the "Links that to" are checked off as "any page on this root domain" and only shows 91 of the links? What am I doing wrong or missing?

Bit of a riddle I am trying to figure out here... I have a client that receives some visits via organic searches (around 700). Most of which are to the homepage. The client isn't actively targeting any keywords yet (on purpose) and the homepage doesn't have much on it. I've been hired to do keyword research and re-develop the site but this is the first site I've done since google really put the hurt on keyword information. My worry is that without knowing what keywords people are using currently to search and find the site, I will be potentially deleting information that is bringing in traffic. Looking at the traffic and other keywords I can view I think the keywords are branded which makes it a bit easier but again, it is a bit worrisome, not so much for this client but for future work. Anyone have any ideas other than looking at webmaster  tools and landing pages?

The question: I've been doing work for authors lately and a common question is if they should have a site for their book and a site for themselves. Separate sites with different domain names. At first I thought this would be a bad idea. Why spread information across two sites if they can be related and used together in one? But I see a lot of authors doing this and some with marketing companies. One site for the author with information about them, their books, their social media presence. Then another site for their book, with new social media accounts, other info, etc. What do you guys think? Has anyone tried both and seen any pros and cons? Is there a perfect answer?

I am a web developer first, and SEO second. I've been under the impression that a good web developer created well organized and efficient sites. Over the last couple years I've been diving more into the advanced SEO world. Mostly focusing on keyword research, competition analyzation, and trying to help conversion increase. For the most part I have been successful with the clients that have hired me for SEO. I usually first start by doing keyword and competition research. After that I advise them on the content they should create. We discuss the end goal for all viewers and the end goal for each page type (front page, blog posts, interior page, and specific pages). We design the site around these end goals. We launch the site. I came up with an infographic with spaceships describing these steps as: Research, Plan, Build, Launch, Navigate. Somewhat based on scientific method. I haven't done a lot of link building yet though as for the most part I've been encouraging clients to first create content and focus on creating a community and relationship with people using whatever means they feel they are capable of actually using on a regular basis (facebook, google+, twitter, etc). I make sure to add schema code, 301 old urls, site is optimized, urls are structured well, site is interlinked. We also look at direct advertising and whatever other methods we can that would be positive for their end goal. But some of my clients I just can't seem to make much headway with. One sells medical insurance to small businesses, and also life insurance. For him I have focused on local targeting, and writing articles about topics which have the most possibilities for traffic in his market (it seems to be an incredibly competitive market). The other is a Dating & Life Coach. For her I am targeting locally as well, and also encouraging her to write articles for search phrases she has the best chances of ranking in. Again though, this market seems very competitive. She ranks in the top 20 for a few articles now (she has written about 6-8 since we started). She gets very few visits from these articles though (of course she is not in the top 3). My worry is this: For the articles she has a 100% bounce rate and less than 30 seconds viewer time. I'd like to see more data over time with more viewers but my question is: What else can I do? And what if the content she writes people just don't find useful? Same goes for the insurance guy... Maybe I'm just looking for reassurance I'm going in the right direction.