Thank you all for answering my question.
Im going to try and answer all your queries as best as I can. Iv scanned through our analytics's
- Last year we jumped by 40% after Google lifted the ban in December
- Then this year our organic has dropped from January to May by 50%. There has been no report from Google saying we have had ban etc...
So our thoughts are that its to do with a Google update, but all our main pages have new unique relevant content etc
Yes we are/have removed many of our back links which which understand would effect our rankings, but like the Silkstream says, we are ranking for important keywords. In fact our main keyword beads has jumped from page 3 back to page1 (we used to be no1 for this keyword) So there has been a massive important, but our rankings are still falling.
This would then mean that a lot of our long tail keywords that only get 1 - 10 session have completely dropped off the map. Maybe this is problem?
In one comparison from March this year to 3years ago. there is a
- 40% higher bounce rate
- 35% high conversion rate
- 30% Higher sessions
Its difficult to check everything because we have changed website since then, which was in March 2012 and that is about the same time Google gave us our ban.
I can see that a the main pages that we got our traffic from are still in the top 10, just less volume.
As Mark Ainsworth says, we need to build up our link profile again, agree this is something that we will be looking at and treating with more care. But its confusing when things are looking to be moving forward with our traffic to be improving, but then to drop off again.
Let me know all your thoughts?