Welcome to the Q&A Forum

Right-- that's how the wireframe is set up now is with a landing page for an introduction.

Thanks for your response!

Howdy, Mozzers!

I am having a battle with my inner-self regarding how to structure a resources section for our website. We're building out several pieces of content that are meant to be educational for our clients and I'm having trouble deciding how to layout the content structure. We could either layout all eight short sections on a single page, or create individual pages for each section. The goal is obviously to attract new potential clients by targeting these terms that they may be searching for in an information gathering stage.

Here's my dilemma...
With the single page guide, it would be nice because it will have a lot of content (and of course, keywords) to be picked up by the SERPS but I worry that it is going to be a bit crammed (because of eight sections) for the user. The individual pages would be much better organized and you can target more specific keywords, but I worry that it may get flagged for light content as some pages may have as little as a 150 word description.

I have always been mindful of writing copy for searchers over spiders, but now I'm at a more technical crossroads as far as potentially getting dinged for not having robust content on each page.

Here's where you come in...
What do you think is the better of the two options? I like the idea of having the multiple pages because of the ability to hone-in on a keyword and the clean, organized feel, but I worry about the lack of content (and possibly losing out on long-tail opportunities).

I'd love to hear your thoughts. Please and thank you.

Ready annnnnnnnnnnnd GO!

That's where I'm at the crossroads, because we're not an eComm site, but we obviously want to be visible and provide great information for our visitors.

Thanks, EGOL!

Thanks for your reply, Robert, I appreciate the insight. I agree about the differentiating factor. I'm just unsure if using the same content will really hurt us, but you make a good point about testing. We're ultimately not trying to compete on a nationwide level right now, more-so local, but the opportunity is potentially there for the future.

Howdy!

I have been tossing this idea around in my head over the weekend and I cannot decide which answer is correct, so here I am! We a retailer of products and is currently in the midst of redesigning our site-- not only design but also content.

The issue that we are facing is with product descriptions from our vendors. We are able to access the product descriptions/specs from their websites and use them on ours, but my worry is that we will get tagged for duplicate content. Other retailers (as well as the vendors) are using this content as well, so I don't want this to have an adverse effect on our ranking.

There are so many products that it would be a large feat to re-write unique content-- not to mention that the majority of the rhetoric would be extremely similar. What have you seen in your experiences in similar situations? Is it bad to use the descriptions? Or do we need to bite the bullet and do our best to re-write hundreds of product descriptions?

Or is there a way to use the descriptions and tag it in a way that won't have Google penalize us?

I originally thought that if we have enough other unique content on our site, that it shouldn't be as big of a deal, but then I realized how much of our site's structure is our actual products.  Thanks in advance!

G'morning!

I got a disturbing report this morning that showed seven of our big keywords drop from high on the first page to not in the top 50. After further research I have found that we are now in Google's local cluster, but no longer on the traditional organic results.

My question is this, has Google changed something that doesn't allow results in the local cluster AND in the traditional organic listings? I'm assuming that this is the case because we're doing smart SEO and have built these rankings up nicely over time, but then just fell off the face of the earth.

I have attached a snapshot of Moz's Ranking History for a few of the keywords, as I assume this will help explain the story. (We're in green).

Any insight would be much appreciated.

Thanks!

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Hey everyone,

I work for a local jeweler who only has one store and wants to rank for geo-targeted and local results. We want to rank for "jewelry Minneapolis", "Minnesota engagement rings" and terms like that, since we're not an e-tailer we don't need to rank nationally... just in the MSP metro.

I've been trying to find a service that has accurate search volume information for local search. I want to see how many searches are being conducted for various terms so I know where to focus our time and effort to rank for these terms.

Does such a service exist? Or something that is more geared toward a strictly local strategy such as ours?

Thanks in advance for all of your assistance!

Jayme

I am looking to get into guest blogging for our retail brick-and-mortar store to increase more local search traffic.

1. Any local SEO recommendations/tips you have?

2. Can you post the same article in multiple places? Or is this a huge no-no?

3. For local search, should we focus on article directories or guest blogs?

Thanks in advance for your feedback, and sorry that it's a three-parter!