You're right. However, as far as I can see, I don't think the kind of keywords your have in your titles, etc. are not user-friendly. As Dejan says, they look like perfectly OK to me. Don't worry too much

IMHO, internal linking optimization really worth it when your website has reached a pretty large scale (several thousands of pages). More especially, internal linking can have a very great impact if your website provides local content. See real estate websites such as Zillow, Trulia & co. They can rank very well on local searches without having external backlinks on their pages, just because they have a powerful root domain + an excellent internal linking.

Check SEOMoz's term target tool. It will provide you with great feedbacks on what (and how) to optimize on your page : http://pro.seomoz.org/tools/on-page-keyword-optimization/new

I recommend you consolidate all your content on the same domain (mysite.be) using a subfolder for your language (because it is better to consolide backlinks to the same root domain) :

www.mysite.be/fr/ (or just www.mysite.be if French is your default language).
www.mysite.be/de/
www.mysite.be/nl/

You won't have any duplicate content issue since your content will be written in different languages. Just make sure each page is accessible through a unique URL for each translation.

Check these articles:

http://www.seomoz.org/blog/ranking-for-keyword-cityname-in-multiple-geographies?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29

http://www.davidmihm.com/local-search-ranking-factors.shtml

Normally, it would be www.domain.com (unless it doesn't provide any content outside the iFrame).

But it is not abnormal to also see iframe.domain.com in the SERPS, since it may have some backlinks pointing to it.

Anyway, using iframes is a weird technique and I recommend you merge those into www.domain.com if possible (and don't forget to do some 301 redirections to tell Google your pages have definitely moved to www.domain.com).

Prefer .COM extension if possible, or your country's TLD if your website is targeted to your country only.

.ORG is ok : see seomoz.org

.NET is ok too but I personally don't like them

Hi Jacob,

This clearly won't hurt your website / rankings. Try also to put some

once with "Sticker mural" and another time with "Stickers muraux".

J.

I recommend you reading this article: http://www.davidmihm.com/local-search-ranking-factors.shtml

This is the bible for me in terms of local search.

Nice trick

Barry said it all.
I recommend you 301-redirect all pages without "www." to the fully qualified URLs containing "www.".
You'll get 90% of the linkjuice of existing backlinks, so just go for it.

Once you've made sure your site is fully crawlable, on-page / on-site optimization is the very next step.

While it is one of the first steps on the long (never ending) road of SEO, on-page optimization is very important and you want to make sure content on your pages are optimized as soon as possible.

I recommend you using SEOMoz' Term Target tool. It will provide you with great tips on what and how optimize on your page : http://pro.seomoz.org/tools/on-page-keyword-optimization/new

J.

Does your client have a specific phone number for each of this places ? If not, I'm not sure if you can register a place for each of their "venue".

I personally never found a good directory worth registering nor paying...

Actually, there is one directory which actually worth it: SEOMoz, by reaching 200 MozPoints and removing the nofollow attribute from your profile

If the 301 redirection is correctly implemented (a 301 redirection for each single http page to the https page), this should be OK. From a theorical point of view, you may loss around ~10% of the linkjuice from existing backlinks. However, I personally never noticed a negative impact of my rankings on this kind of massive website redirection.

Here are a just few things I would recommend you pay attention to:

• Make 100% sure you correctly implement your 301 redirections.
• Once you've correctly implemented your 301 redirections, submit an XML sitemap of your old URLs (starting with standard http://) to ask Google to recrawl your old URLs and see that they have been 301-redirected to https://* URLs. This will make Google update its index more quickly.
• Also make sure your https website doesn't require resources (such as images, javascripts, css files) that are not served in https. If your HTTPS pages require resources served in HTTP, Internet Explorer will popup a warning message asking for the user if he wants to display resources which are not secured.

My two cents.

J.

You can also use OSE to get a domain top pages (not using the PageRank, but SEOMoz's trust rank).

I personnally never heard of this technique (to keep only one alt tag) and thus, I never tried it.

My personal feelings lead me to think it is not natural and I would not recommend using this technique.

I personnally always put a quality alt attribute on all my images, with human readable content (for accessibilty reason, or if your image is 404), but also a little bit optimized for SEO. I actually never heard of the alts diluting problem.

I also take the time to put some wisely chosen keywords for the filename of my images. This is the kind of laborious on-page optimization task which individually have no SEO impact, but when combined with many others, can start having an impact on your SEO.

Hope this helps,

J.

Linkscape and OSE let me know where my competitors get links from. They hint me on the kind of links they are capable of obtaining, from what kind of sources, and how (what kind of content, etc.).

For instance, OSE let me know that my competitors get their best links through "dumb" link exchanges. They don't have great articles on big authority websites pointing to them.

OSE let you reverse engineer the kind of SEO work your competitors are doing.

Nope the meta tag http-equiv won't be usefull.

If your page has definitely moved to portal.ufam.edu.br, you should clearly implement a 301 redirection to it, and not use the HTTP-EQUIV meta tag (which is not interpreted by search engines). With a 301 redirection, you will tell to search engines to reassign the linkjuice of any backlink pointing to www.ufam.edu.br to the new portal.ufam.edu.br URL.

I recommend you reading this articles:

http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use

J.

The redirection is currently inefficient from a SEO perspective.

To pass link juice, I clearly recommend using a 301 (permanent) redirection.

J.

As long as you correctly implement redirects using 301 code (permanent redirect), to inform search engines your pages have definitely moved to new URLs, there should not be any problem.

Could you please give some more details?

Hi Rishad,

CustomVars are your best friend for this : http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html

Right before calling trackPageView, set a custom variable (with a page-level scope, which is the level #3) to store the category of the story :

_gaq.push(['_setCustomVar',
    1,                   // This is the slot number. Read the doc for this, since you only have 5 slots available.
    'Category',     // This is the name of your custom variable.
    'Sports',         // This is the value of your custom variable.
    3                    // This is the scope. Use the page-level scope for your use case. Read the doc to fully understand this.
]);
_gaq.push(['_trackPageview']);

You will then be able to create a report using this new custom variable to count the number of visitors and pageviews per category.

Hope this helps,

J.

From a user experience perspective, I like putting "exit" links in the footer so that when the user reaches the end of the page, he has some relevant links to continue reading content on my websites.

From a SEO perspective, indeed, Google doesn't seem to pass a lot of linkjuice to those links, as long as it identify them as footer links.

I would stop using the

tag for the header / compagny logo. This is definitely not the title of your page. Just use an tag with a proper alt attribute for your header logo.

You'll then be able to have one unique

tag on each of your page, where you'll be able to enter the real title of your page.

I don't fully understand your problem. The example you give seems to be fine to me, as long as your product names are unique.

To make sure you don't have any duplicated page title, you should make sure that your product catalog doesn't have any duplicated products.

J.

Hi Gianluca,

Thanks for the notice. You are right. I just checked our trafic coming from Google.com (and not Google.fr) and it is actually increasing...

Just glad for not beeing impacted by this farmer update.

J.

Strictly no impact.

We (a French real estate company) currently receive around 600K unique vistors per month from search traffic and as far as I can see, there is strictly no impact on our traffic coming from search engines.

By the way, the new Q&A forum for PRO is just f*cking awesome! Just love it! Keep up the great work guys,

J. from Paris, France.