Hello Everyone,
I own a small web design firm website. My site was for sure hit by Penguin, but not sure why they devalued my pages. I dont really do SEO or link building except for my own site. I normally turn clients down when they want SEO services. Mainly because we do web design really well, so I've chosen to invest my time doing that versus doing both.
For most of my keywords I took a 5-10 spot drop. Nothing super major, but enough that its tanking my business. I've survived all of the panda stuff, so I assumed my content writing, and link building tactics were good, but I'm wrong.
Here is my website: http://www.clikzy.com/ I will explain what I have been doing below, and I am looking for a little help/direction. I don't mind if you look at my site, links, and are brutally honest.
I do have original content ( I just ran everything through copyscape a month prior), and I occasionally get duplicate pages as my CMS tends to create them automatically, but we do a fairly good job of redirecting those pages when they occur.
My link building tactics have been a mixture of the following. I have used anchor text alot which could be my demise.
Forum postings
Blog Comments
Website Footers (roughly 20 over the course of a year)
Web Design Directories (explain below)
I did start using directories in January. I would use OpenSite Explorer, and review some of my bigger competitors, and would occasionally get listed on a web design directory they were on. I think total I probably purchase 8-10 since Jan including botw, business.com, etc.
I have some local pages which I create case studies for which ranked fairly well. For instance for the term Baltimore Web Design I used to rank #1, but not I'm 5-6.
Here's the keyword: http://www.clikzy.com/reston-web-design.html
One more note: I did redirect an older website I have (12 years) to my current site (3 years) in Jan. Mainly because it ranked well for terms in NYC. I've dropped for those terms around 5 spots.
I have a few questions:
1. What would you suggest to fix something like this?
Power Content?
Better Links? (of course, we all want better links)
2. Remove links? I am not sure which ones are bad.
One thought was to just kill my local pages (roughly 15 pages) which would also kill any bad links I may have point to them.
3. If I have a bad link pointing to a internal page, could that bring down my home page rankings?
Any help would be appreciated.
I am in the process of interviewing for a full time PR person to come on staff to help us with our content, and PR. I knew I should have invested in this person a year ago! ha!
Thank you!
Pete