Hi Guys, We redesigned the website and somehow our canonical extension decided to add a trailing slash to all URLs. Previously our canonical URLs didn't have a trailing slash. During the redesign we haven't changed the URLs. They remained same but we have now two versions indexed. One with trailing slash one without. I've now fixed the issue and removed the the trailing slash from canonical URLs. Is this the correct way of fixing it? Will our rankings be effected in a negative way? Is there anything else I need to do. The website went live last Tuesday. Thanks

What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks