Not an exact answer, but it's been my experience that those changes have a launch date that is usually picked up by Search Engine Land or the other SE blogs, and it's rolled out to different users at different times. I get different results on different PCs while signed into the same Google account, so some of it must be done by IP or split-testing.
Posts made by KaneJamison
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RE: Google SERP UI in December
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RE: Having both <title>and <meta name="title"...> on a web page?</title>
That should be <title>only, the additional tag may not be causing an issue, but it will only cause confusion and if you're editing the page, you might as well fix it.</p> <p>As far as the description and keywords, open up the source code for this page and you'll see:</p> <p style="padding-left: 30px;"><meta content='Answers to ....... at SEOmoz' name='description' /></p> <p>Doesn't seem much different than what you listed, aside from single vs. double quote marks.</p> <p>This probably isn't the biggest fish to fry with their site, I'd personally focus my efforts elsewhere. Read this for reassurance: <a href="http://yoast.com/w3c-validation-seo/">validation & SEO</a>.</p></title>
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RE: Better to update or add articles?
If you have evergreen content that's going to repurposed every year, it's definitely best to have a URL without the year, unless the year is relevant to the content*.
If it were my site, I would create a new page (not blog post), titled /top-valentine-gifts/ or whatever you choose, and create a link on the 2011 page to the new page - something like "Click here to see the best valentine gifts". Feel free to make the title & h1 for the page say 2012 and update that each year, just don't include it in the URL.
If you're concerned about blog subscribers seeing the content in the blog section or the RSS feed, then I would create a blog post along the lines of "Best Valentine's Day Gifts for 2012" that has some unique content that is valuable for this year, and link that to the primary page that has content relevant to all years.
*** If the year is relevant to the content:**
One example of where I would use the year in a page URL is if the content was going to be relevant only to that year, such as Best Movies of 2011 or 2012 Olympics. If there is value to keeping that content around for years with the original content on it, then that's a good argument for creating new pages for each event.If you're really savvy, keep tabs on who links to your 2012 Olympics content, so that you can contact those people when 2014 rolls around...
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RE: Why are we not seeing similar traffic patterns in a new market?
400,000 isn't an unreasonable number of pages on a real estate site if they have reasonable amounts of unique content and the pages are implemented well within the site.
That said, it's much more difficult to pull off with a site that has lower DA & PA and few links.
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RE: Deleted Old Site - Relaunched on Same Domain
Hi Justin,
Ideally all links would be 301'd to a corresponding page on the new site. Your "penalty" isn't going to be a penalty so much as a step backwards in past SEO efforts. Neglecting to 301 the pages with links will certainly do more harm than implementing the redirects to less-than-ideal pages.
45 isn't a tremendous amount to deal with, and they don't all have to go to a corresponding page, though that would be the best approach. If there is similar content on your new site, redirect to that, and if there' s nothing remotely similar, then just send it to the homepage and move on (unless you have plans to create future content that is similar).
Use Google Webmaster Tools, Analytics, and Open Site Explorer to determine which pages need to be redirected the most.
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RE: Do you have a Pinterest Strategy?
Hi Julie,
This is more of an answer to "Do you have a Pinterest strategy?" than content appealing specifically to woman between 25 and 25, but here are three strategies that I've had luck with on Pinterest:
1) Build "tall" content
Take advantage of the medium and start building content with long height and short width, such as:
Frankly I think those are going to be a huge trend in 2012. Pinterest sometimes displays them in full length form, and sometimes they don't, I haven't figured out why yet. Either way, they stick out in feeds, and they're fun to click on. They're certainly worth testing, especially if you can do some sort of format like "5 Great Wedding Invites" that's already going to be super pin-worthy.
2) Reach out to popular curators
Find the people who already have huge followings with your demographic, and reach out to them just like any other blogger. Interact with them on Pinterest, comment on their pins, and most importantly, re-pin and like their stuff. This should be done hand-in-hand with other relationships you'd form on social media, blogging, etc., and shouldn't be done in a Pinterest vacuum - most of these people have followings elsewhere, too.
3) Developing lots of followers by following lots of boards after developing your own boards
This is more of a way to develop more followers, but it will allow you to seed tons of your own content and build a following for your own site.
Many people are still early in their Pinteresting and they're looking for people to follow with similar interests. Essentially, use the internal Pinterest search to find people with keywords in the name of their boards, and following all of those boards, will net a pretty high return of new followers if they visit your profile and see tons of good pins in categories they like (arrange your best boards towards the top).