Data specialist for Appliances Online focusing on

• Maintaining Google Analytics data integrity

  • Upgrade to the new enhanced ecommerce API functionality
  • Implementing processes to audit the accuracy of GA
  • Help Marketing Acquisition team with attribution modelling

• Assisting with conversion optimisation experiment tracking

  • Custom event tagging and extracting data out of the Google Analytics API
  • Experimenting with our own event tracker for experiments

• Assisting creating new automated report & features for in-house customer lifetime value platform

  • Leverage device stitching technology
  • Deliver more real time data to augment Google Analytics