Welcome to the Q&A Forum

Hi,

I learn best talking and listening and bouncing ideas off of other people in real time. I've done a little posting on Moz.com and a little last year at Mozcon but I would welcome more opportunities to do this face-to-face and maybe even meet people from the Midwest doing SEO.

If you're like me in this way and you'd like to meet while at Mozcon 2013 in a couple of weeks let me know.

I plan to be at each class and each after-seminar event. Meeting up would be great.

Thanks!

Karl Seidel

karl.seidel@cablevey.com

818 761 1376

Thanks! I'll explore html some more.

Hi Kevin,

Thanks for your response! It certainly wouldn't hurt for me to become more fluent using html. I have learned a little over the years but my SEO work doesn't get as much attention (yet!) as I'd like it to...it's a part of our marketing mix but a pretty small percentage.

I've looked at Lynda.com before. I'll have to see if there's a good course for my beginner level.

Thanks again!

Karl

Hi Bradley,

Thanks a lot for this answer! We (me and my designer) are slowly building a WP site to replace our current CSS site. It was this SEO improvement in mind we started this but the building has been pretty slow-going.

I've looked at the Yoast plugin and we will get that added into the new site.

Of course it wouldn't hurt if I was more fluent in html...just haven't made the time to work on that recently.

Thanks again,

Karl

Hi,

Our site was put together in Dreamweaver and I'm not great at using html so I use Contribute to modify the info on our site.

There are some limitations using Contribute so I'm wondering what other people use.

Thanks for your input!

We have a number of blogs that we categorize based on our vertical markets. In all cases the reader gets to the info through some type of search based on their needs/interests.

I can't help thinking that being specific, in other words sticking to the particular vertical market: nuts or coffee or breakfast cereal is better than lumping them all together into 1 blog.

On the other hand, if 1 blog is to be used, once a search was completed that search would drive that reader to that 1 blog that contained all the long-tail keywords anyway...so maybe that's an argument for 1 blog only.

What do you think?

Thanks in advance for your input.

I'm not certain I know the answer to the variety of questions you're asking - but I know content is king! So whether there's value "in links from articles sent to places like Yahoo and Topix" the answer is yes if there is value in your articles submitted.

I'm familiar with the idea behind long-tail keywords. If your industry is like mine there are words, phrases, sentences, paragraphs within concepts that will resonate with readers looking for information specific to their needs whenever they're ready to do a search.

I know for example that when we publish articles written by us or about us we get more impressions and click-throughs. And I believe if the reader gets the idea you're just offering pablum to fill pages and attract eyeballs you run the risk of offending and/or alienating them...in which case they might abandon your site with a bad taste in their mouth and never return.

Hi Erica,

I found the email and clicked through but no option was offered to purchase a ticket. I contacted eventbrite and your office and eventbrite said they would instruct your office to reissue the email so I can sign in and make the purchase. I'm in my office all day so please call 641 676 5434 or email karl.seidel@cablevey.com and I'll respond quickly.

Thanks!

Hi Erica,

Thanks for noticing my request! I put my name on the waiting list shortly after the event sold out. I've called a couple of times to see where I am on that list but no one seems to be able to direct me to my "standing" at this time. I'm told I'll be contacted if space opens.

I reserved a hotel room and plane ticket so I'm coming no matter what! My plan is to learn by osmosis and association and overheard conversations at breakfast, lunch, dinner and the bar.

Alternatively, in the spirit of www.fiverr.com I'll stand on my head and send a picture of myself holding a sign saying "will moz for knowledge" if nothing else works!

Thanks again!

Karl Seidel

OK...we have quite a bit of flash on our sites - and it serves the purpose of telling our story to people in less than  a minute via the Flash animation. I know there are ways to make it non-flash but we've not set that up to work automatically when someone lands on our sites using different browsers and devices. Would you recommend anyone? Thanks for your answers!

If you're an in-house marketing person, almost by definition, you're neither a specialist or expert in the variety of things one might do to improve SEO. We do a bunch of stuff in-house and hire people for other stuff that needs to be done and the work is never complete!

What do you do, as the de facto in-house, on-staff "expert" for SEO? I'm purposely leaving this question fairly open-ended to solicit advise, ideas & direction to develop a framework and a guide for our efforts.

Also, I'm not intentionally ruling out pro's...I'm open to your opinions too - but I will probably only hire you unless you have a full tool bag of skills that include the ability to write auto-responders, write & blog relevant content, set up and monitor page rank, do SEO, set up AdWords campaigns, etc. at a the nice price. And I'll only do that if I can't do/learn/achieve all of the above to a certain degree on my own. Although I'll probably never stop questioning processes, costs and everything else associated with hiring a pro...all of which will make me a pain-in-the-butt client you probably don't want.

Thanks!

I'm not certain I know the answer to the variety of questions you're asking - but I know content is king! So whether there's value "in links from articles sent to places like Yahoo and Topix" the answer is yes if there is value in your articles submitted.

I'm familiar with the idea behind long-tail keywords. If your industry is like mine there are words, phrases, sentences, paragraphs within concepts that will resonate with readers looking for information specific to their needs whenever they're ready to do a search.

I know for example that when we publish articles written by us or about us we get more impressions and click-throughs. And I believe if the reader gets the idea you're just offering pablum to fill pages and attract eyeballs you run the risk of offending and/or alienating them...in which case they might abandon your site with a bad taste in their mouth and never return.