Creating an Online Video Strategy

3/24/2010 Lots of us keep hearing about how video is such a compelling medium and a great way to engage your customers. Not long ago Rand presented a Whiteboard Friday Video where he covers some of the basics around video SEO, like the trade offs between using a third party site, or hosting the video yourself. In the following post, I hope to add a little more to that topic and talk about some additional strategies that combine these ideas - starting with a 3 step process to help you get started with creating a video strategy for your website