Latest posts made by KaviKardos
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RE: Schema Markup Validator vs. Rich Results Test
Hey @collegis_education! The primary difference between the two tools is that the Rich Results Test shows what types of Google results can be generated from your markup, whereas the schema markup validator offers generic schema validation. So the markup validator may be showing that there are no issues with the way your schema is written syntactically, but Google may still have an issue generating a particular type of search result based on that schema.
Be sure to take a close look at the errors the Rich Results Test is throwing, as some are more like warnings - not every aspect of the schema is necessary in order for Google to generate a rich result, but obviously if there's a particular piece of the markup that's missing (i.e. In-Stock status), it won't be included in that result.
posted in Intermediate & Advanced SEO
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RE: SEO question about lots of outbound links
Hey @jordanchris! When adding any outbound links to a page, the most important question to ask yourself is whether users will gain meaningful and significant value from those links. Adding spammy outbound links to your site is harmful in a similar way to receiving lots of spammy inbound links - it puts your site in a bad overall "link neighborhood" and often causes search engines to assume your site itself is of low quality.
If you think your site users will value these links, go ahead and include them - but consider other ways you can demonstrate your site's authority and trustworthiness at the same time. Are there organic and natural ways you might earn links from other authoritative sites in your industry? Is there a need for high-quality content within your industry that your site can reasonably contribute? Your outbound links are just one part of Google's total perception of your site, so beefing up your E-A-T signals in other ways can help offset any potentially questionable actions you're testing.
BTW, "testing" is a good way to approach something like this. If you add this directory page and find that your site seems to be suffering in the eyes of the search engines within 3-6 months of the change, consider reverting or altering the decision.
posted in Link Building
Best posts made by KaviKardos
-
RE: Schema Markup Validator vs. Rich Results Test
Hey @collegis_education! The primary difference between the two tools is that the Rich Results Test shows what types of Google results can be generated from your markup, whereas the schema markup validator offers generic schema validation. So the markup validator may be showing that there are no issues with the way your schema is written syntactically, but Google may still have an issue generating a particular type of search result based on that schema.
Be sure to take a close look at the errors the Rich Results Test is throwing, as some are more like warnings - not every aspect of the schema is necessary in order for Google to generate a rich result, but obviously if there's a particular piece of the markup that's missing (i.e. In-Stock status), it won't be included in that result.
posted in Intermediate & Advanced SEO
Blog Posts
8/11/2023
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.
10/15/2021
Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.
7/28/2021
SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how do you know which ones are most important?
2/2/2021
The Moz Learning Team has put in many, many hours of work to develop a technically focused, in-depth training series that hones in on the nuts and bolts of technical SEO. We’re thrilled to announce the launch of the Technical SEO Certification Series through Moz Academy.
Kavi is the SEO Manager on the Growth Marketing Team at Moz, owning search marketing operations for moz.com and the Moz brand.