This is a tricky space Leslie.
I went through something similar with a fence contractor and we ended up with a bunch of worthless sites with exact match domains for various towns around the area.
In my case I found it easier to carry the authority of the existing site to rank for new keywords on a "blog" in a subdirectory rather than a new site.
Also, looking briefly at your sites, it looks like you are linking back and forth anyway so one doesn't really help the other. Because those links under "Latest News" flow through a feed proxy, they aren't really adding any SEO value to your blog as well (I could be wrong here, but I think there is a way to change the way those links show from a feed).
I guess if it were me, I would install the blog on the main URL. Seems like the whole site could work towards the same goals then....
Hope this helps, I look forward to seeing other responses.