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I work as a freelancer and part of my work became content writing. I was very lucky to be picked up from a London agency It takes a lot just getting the content right for the right audience. It took almost four weeks to get to the part where the content will be used.

Fiver freelancer upwork any others

You don't have to pay until you are happy,i would take full advantage of that.Give a good detailed brief and plenty of time. Use star ratting as a guidance. If you can try to have contact before you start jobs definitely worth using that. One though try these words "long term relationship rather than one off".

I have at the same time used writers and had great results. Common sense dictates on getting work done well. If it looks to good it probably is.

You can never be certain but few things i saw.

no fav icon its blank again it might be something or nothing i kinda trust sites a bit more when it shows

date is 2014 on the bottom where 2015 now freshness factor

5th or 6th result for you shows a scam report for you at 76% and it has been run pretty recent

again could be something or nothing

yelp reviews are pretty old and your site has the word i maybe a nice review would pick you up a little.

just a few ideas can't see anything to bad.

I used Genesis a good few years back on wordpress i had some good results and it worked well for me. It was a while back now.

Advantages

It worked well at the time words ranked relatively easy.

You get a really good professional look.

there was a great forum for getting answers and community following

It has stood the test of time so it can't be all that bad.

Disadvantages

It looked good but a wordpress feel witch i didn't like.

I had major problems canonical url's i tried everything at the time and was one of the main reasons i switched to Drupal.

Development is a pain and at the time the learning curb was quite big to do simple changes.

I would go with your first suggestion

Create a new page and build it up

had a Google plus account a while back changed our business name and location so it was still the same business just a newer name. It was one of worst moves as far as Google plus went we ended up in the new location showing up for the old location if that makes sense.

quite a few calls to Google to put it right i got sick deleted the page completely recreated it.

I will add it seemed to have some pretty bad effect on keywords etc at the time as well.

I work as a freelancer and part of my work became content writing. I was very lucky to be picked up from a London agency It takes a lot just getting the content right for the right audience. It took almost four weeks to get to the part where the content will be used.

Fiver freelancer upwork any others

You don't have to pay until you are happy,i would take full advantage of that.Give a good detailed brief and plenty of time. Use star ratting as a guidance. If you can try to have contact before you start jobs definitely worth using that. One though try these words "long term relationship rather than one off".

I have at the same time used writers and had great results. Common sense dictates on getting work done well. If it looks to good it probably is.

I would go with your first suggestion

Create a new page and build it up

had a Google plus account a while back changed our business name and location so it was still the same business just a newer name. It was one of worst moves as far as Google plus went we ended up in the new location showing up for the old location if that makes sense.

quite a few calls to Google to put it right i got sick deleted the page completely recreated it.

I will add it seemed to have some pretty bad effect on keywords etc at the time as well.

You can never be certain but few things i saw.

no fav icon its blank again it might be something or nothing i kinda trust sites a bit more when it shows

date is 2014 on the bottom where 2015 now freshness factor

5th or 6th result for you shows a scam report for you at 76% and it has been run pretty recent

again could be something or nothing

yelp reviews are pretty old and your site has the word i maybe a nice review would pick you up a little.

just a few ideas can't see anything to bad.