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I agree there are many factors. But I have worked tirelessly over the last year to add links. Actual traffic to our site has increased by 100% in that time.

Interestingly Google Webmaster Tools gives me 7021 total links. MajesticSEO gives me 4898 and the deleted links are actually not deleted, but probably changed/moved. And the 211 links listed as deleted in MajesticSEO are all duplicates of one site. The one that is listed as a lost link (211 times) in MajesticSEO is actually live at: http://purchasingandsupplysourcingguide.com/Guide/SearchListing?searchTerm=supply+chain+services&PageSize=10&PageNo=1&IsBasicSearch=True§ionType=&categoryId=0&headingId=0&rbPhraseType=1&StateProvince=&CityOrZip=&Radius=100&video=false&exhibitor=false.

So that's not accurate either. So we haven't lost a single link. And I've added more than that since the last update. And if we're talking sample size it should not vary more than 5-10%.

And I run my report against the same competitors every month but theirs actually increased.

I guess I can't trust any of the tools to be accurate. But, with all the other data, I know MOZ is under reporting. And I am only comparing previous MOZ reports after multiple MOZ updates, so I know that isn't the problem. There's definitely something wrong with reporting 80% fewer links but nobody will give me a straight answer.

I have been showing over 15000 total links to our web site in MOZ for months. I continue to add links so I would naturally think that number would go up. This month MOZ only shows 3000, an 80% drop. I could live with some fluctuation but not that much. Even sampling should be more consistent than that over time. I'm just getting non answers from MOZ support. Google webmaster tools is showing over 7000. So I have 3 numbers and don't know which one is valid.

So what are the accurate numbers, last time or this time? My total links went from 15,000 down to 3,000. I really depend on the consistency and whatever changes were made, problems encountered, have really screwed up my reporting to the executive team.

So what are the accurate numbers, last time or this time? My total links went from 15,000 down to 3,000. I really depend on the consistency and whatever changes were made, problems encountered, have really screwed up my reporting to the executive team.