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Hi all I've very recently started a small chimney sweeping business for which my friend has designed and built a website, kembersembers.co.uk. Not approaching this from a tech-savvy background I have learnt a lot over the past month but am still an utter novice and as such require some form of help to get me up and running. My main and immediate priority (sweeping season starts soon!) was to have it so when my company name, kembers embers, was googled I would come up at the top of the results. I understand this can take a little time but it has been a month now since I indexed and I have been told my domain authority is 0.1% so I have sought help. I don't want to sign up to a 3/6/12 month contract with a firm so I found an SEO consultant local to me who said they could spend a couple of hours doing the right things to hopefully help jump this initial hurdle. I parted with £120 for this which I deemed to be the going rate and they do/did seem honest and professional enough. Upon meeting the consultant he has since told me that he would like to set the website up under a Wordpress template and has cajouled me into changing my hosting over to one he uses also. He says it will take a couple of hours work to do this (there goes my £120) but without this he would hit walls which would be timely to get past and so will save me money in the long run. Do these kind of suggestions ring an alarm bell to anyone? It didn't seem right that a good SEO couldn't work with what I already have so it leads me to the question is this one to avoid? On a side note I have also received bad advice from friends of friends/family who claim to know SEO but have, for example, put me in the direction of a link scheme through fiverr.com which I understand may have done me more damage than good. I am now more aware of white hat vs black hat and wish to proceed with the development of my online presence in an ethical way growing organically. Any advice would be much appreciated. Thanks!