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Thanks for the pointers Dana! I think it went really well!

Hi All,

I'm interviewing with the director of SEO of a large enterprise company tomorrow afternoon and would love some pointers.

It's a relatively large company with about 3,000+ employees. There are currently 2 people doing SEO exclusively in the company and they are looking to expand the team significantly.

As I understand it, my role will be to help out with link building initiatives. I currently work freelance as a content marketer for startups. While I do some onsite optimization and some keyword research, I consider building domain authority by creating quality content that gets links to be my main focus.

But link building for a large enterprise may be a little less hands-on than I'm used to. I imagine I'll be working with different departments, namely these ones:

Biz Dev Team

PR Team

SEM Team

I imagine there will be some questions about how I would work with these departments to help build links. Any suggestions for working with these other teams? What other questions should I be prepared for?

Oh, and here's my resume for those interested...I imagine there will be some questions about my background too: http://bit.ly/KenjisResume

Thanks,

Kenji

Thanks for the resource. Much appreciated!

Thanks Robert! This helps.

If we were going to go the URL to URL route, would there be any reason not to redirect to a subdirectory?

For example: http://indiaretailnews.com/index.php/best-practices/industry

Would be 301'd to

http://tradebriefs.com/india-retail-news/best-practices/industry

Wouldn't this be a good way to consolidate?

Hi All,

One of my clients wants to rebrand http://indiaretailnews.com/ so that it's clear that the site is under the operational umbrella of http://tradebriefs.com/. indiaretailnews.com has a lower domain authority of 20, but because of the domain name it ranks number #2 for the keyword "retail news" for Google India.

The client's question:

Can we change the site names to TradeBriefsRetail.com  orTradeBriefsIndiaRetail.com without affecting the SEO on each site? How do we do this – redirect from TradeBriefsIndiaRetail.com to IndiaRetailNews.com and so on or simply put all the content on the new sites and get rid of the old domains or some other way? Do long domain names cause a problem?

Another option is TradeBriefsRetail.in, etc with the domain extension showing the country that the content is for.. In a year or two, we will be expanding to markets outside India.

My opinion:

Keep the old domains and redirect to something like http://tradebriefs.com/india-retail-news

Or perhaps a subdomain:

http://indiaretailnews.tradebriefs.com

In the short term, I'd imagine rankings will drop, but if we wanted to consolidate domain authority, I was thinking that http://tradebriefs.com/india-retail-news would be the best bet.

Thoughts?

Kenji