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I have checked out some great resources from Rand and others here on SEOMoz, as well as some other great articles written on YouMoz by you guys! I have two questions when it comes to citations for Local SEO though. I have heard that Google does not really take the address into consideration when indexing local citations. Instead it is a combination of the business name + phone number  + area code. On one hand this makes a lot of sense as far as Google crunching all the information. You can achieve a fairly accurate citation with just those three things and still weed out a lot of the "brand mentions" as citations. However this conflicts with a lot of what I have been reading and watching as far as whiteboard Fridays and blogs here on SEOMoz. Can someone provide some insight or sources concerning this? Secondly, in case of  SEO and Web Design companies, such as ourselves, who do not receive the "One Box" for Google localized search, do citations play any lesser role in ranking for localized seo keywords? I am not sure if there is a definitive answer to these questions or if they are open ended. Regardless any insight would be invaluable!