Hello fellow Mozzers.
I've recently seen a fairly hefty drop in search visibility on Google mobile, from 12.8% to 4.1%. Desktop visibility is unaffected. The same search visibility drop is echoed in SEMRush. However, Google Analytics shows that our site traffic from mobile hasn't changed.
The only thing I can think of is that we recently launched AMP pages. I know Google sometimes caches AMPs so they’re served off google domains. Could that mean that the cached version of the page is ranking rather than our own? That would explain the drop in visibility but stable traffic I think?! What other explanation could it be?
Many thanks in advance,
Kit