Hi moz community
We're currently experiencing a lot of our pages ranking for the wrong keyword in the SERPS.
Take "womens ski wear" for example, the page rainking via Google links to https://www.dare2b.com/womens/jackets-coats/
When we have an optimized page here https://www.dare2b.com/womens/shop-by/activity/ski/ that imo is more suitable and has the correct H1, meta tile etc. So I'm at a loss to see why google see the jackets page more relevant?
Any help on this much appreciated
