I am curently setting up a travel agency website. This site is going to be targeting both american and mexican costumers. I will be working with an /es subdirectory. Would hreflang, besides showing the matching language version in the SERP´s, restrain my site translated content (wich is pretty much the same) from being penalized fro duplicated content? Do I have to implement relcannonical?
Thank ypu in advanced for any help you can provide.