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I realize that the general results websites can rank differently for singular vs plural keywords, but today when checking local rankings for a client, I noticed that not only does the client rank differently for "church in San Diego" vs "churches in San Diego" but the layout and info of the local results pages are different. "Church in San Diego" (screenshot) shows the phone number and has links for Website and Directions "Churches in San Diego" (screenshot) doesn't show any of that instead has an image. If you click on the image, it brings up a card almost like a popup with info, reviews, and links for the organization. Anyone ever noticed that before? Anyone know why the difference? And if there are different optimization strategies?

Hey Everyone, I had a potential client contact me about doing SEO for their site and I see that they have an AJAX site where all the content is rendered dynamically via AJAX.  I've been doing SEO for years, but never had a client with an AJAX site.  I did a little research and see how you can setup alternative pages (or snapshots as Google calls them) with the actual content so the pages are crawlable and will get indexed, but I'm wondering if that is as effective as optimizing static HTML pages or if Google treats AJAX page alternatives as less trustworthy/valuable. Also, does having the site in AJAX effect link building and social sharing?  With the link structure, it seems there could be some issues with pointing links and passing link juice to internal pages Thanks! Kurt

Over the past several months it seems more and more local listing sites are now using Yext for their listing information.  Some of these include Local.com, American Towns, Hot Frog, etc.  I'm not even seeing a way to claim listings anymore with these sites without going through Yext. If Yext has the wrong information, is there any way to correct these listings without paying Yext?  I used to be able to claim listings with the actual listing sites.  It was more labor intensive, but I didn't have to pay Yext $500/year.  I could pay an assistant a lot less and they could do it.  It seems that option is going away. Do any of you know of another way of correcting listings without using Yext (or at least without paying Yext)?  If not, do you know if Yext has an enterprise solution for SEOs so we don't have to pay the $500 for every client? Thanks. Kurt Steinbrueck

Hey Everyone, My company has just changed the order processing software we are using and it's causing some issues with Google Analytics conversion funnel tracking.  Specifically, there is one point in the funnel where making certain selections (which about half the people do) causes the page to reload.  Also, on the login/register page, if they miss a field, the software tells them missed the field, but loads a new page which has a different URL which is not a part of the funnel when a mistake like that isn't made. All of this is causing Google Analytics to report people as leaving the conversion funnel when they really haven't.  About a third of the traffic is being shown as exiting the funnel with the exit URL being the exact same URL as the step they are supposedly exiting from (example: the visitor enters on page1, moves to page2, Google is showing that they exit on page2 and go to...page2. Does anyone have any suggestions of how to deal with this in Google Analytics?  If not, do you have a recommendation of an alternative analytics program which can deal with the situations mentioned above? PS - Changing the way the checkout software works does not appear to be a viable option. Kurt Steinbrueck
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