Welcome to the Q&A Forum

Hi Andrea, thanks for reaching out, and sorry for the trouble!

I took a look at your page and I was unable to find anything immediately on my end that would be preventing us from picking up the page, but there are some factors that can be checked on your end. There can be a few different things inhibiting Moz Local’s ability to pick up a corresponding Facebook page.

There are specific details that need to be present on those listings in order for us to appropriately detect and match them to your Moz Local data. Here is list of the criteria that will enable the tool to detect your listing:

-The name, address, and phone number (NAP) listed on the page must be an exact match with the listing in Moz Local.
-The primary phone number listed must be a unique local number or a toll-free number.
-The primary page category must be “local business”.
-A minimum of 2 visitor check-ins are required. Not sure what to do here? Head to Facebook’s resources to see how to let people check in and how you can check in.
-The page must be fully accessible to all potential visitors, so any restrictions based on age, location, etc. must be disabled.

This can be easily checked by attempting to view the Facebook page in a Chrome incognito browser while not logged into a Facebook account; if you can view the page normally in these conditions, the accessibility should be in good shape!

If you are still having issues after this, it may be best to write-in to us at help@moz.com

It's worth considering whether you should disavow links if you haven't seen a manual penalty. 
We generally only recommend disavowing links in the following situations:

1. For sites that have made links for SEO purposes on a large scale
2. For sites that previously had a manual action for unnatural links
3. For sites under obvious negative SEO attacks

If you see some weird links you probably do not need to be disavowing links.
When Google takes action either manually or algorithmically against a site for unnatural linking, it's because the site has been actively trying to manipulate Google rankings on a large scale. If you made a couple of directory links in the past, it's currently unlikely you'll get a penalty.

Disavowing a link doesn't take it away so they will still appear as backlinks to your site within the Moz tools. The fact that Google disregards them in relation to your site does not take them off the sites they are on, so best practice is to approach the webmaster first and request the link be removed. If you get no response then disavow.

We always recommend manual investigation of a site to ensure it is a link that is causing harm to your site.  When a link is disavowed it can be very difficult to regain that link equity.

To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!

To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.

In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.
Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation. 
Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.

You can read more about disavowing links this here: https://moz.com/blog/do-we-still-need-to-disavow-penguin

Sorry for the long response, I hope this helps!

Hello

I'm afraid that the Local Market Analytics Beta currently only supports the US. We will continue to improve the features of this tool and hope to expand to other countries in the future.

You can follow updates and announcements here: https://moz.com/local-market-analytics-announcement

I hope this helps and please let me know if there's anything else I can help with!

Hey Shannon!

These results can be different because the SERP Analysis is representative of a live result but the KWBS data would be limited by the 2-week update cadence. So it's a matter of live data (present data) vs data that updates every 2 weeks (past data).

It is noted on the Keyword Explorer tool that it is updated every two weeks.

I hope this information helps!

Hi there!

You can use any of your preferred Search Engines to research this, as the SERP for the keyword and market would be the relevant sites you may be looking for.

Hi Dave!

Free / community users will only get 3 searches but the limit refreshes daily. Those with Moz Pro accounts will get unlimited queries.

If you are seeing "Search limit reached" this is due to going over the 3 free searches, which then prompts to purchase Moz Pro or Start a Trial to access more searches.

We suggest checking back tomorrow for the query limit to refresh, I hope this helps!

Hi there, thanks for reaching out!

Is the robots.txt for your site located here: "https://www.kpmg.us/robots.txt"?

If so, the issue may be that the robots.txt downloads as a text file which our crawler, rogerbot will be unable to follow. If our crawler is unable to access to the robots.txt it will cause the crawl to fail.

If you're still having issues, please feel free to reach out to the help@moz.com

Hi there!

Moz Campaign Rankings will return the highest ranking page for that keyword for the site within the URL column, if that keyword is ranking 51+ no URL will be noted there since it was determined that keyword was not ranking at the time of collection.

We have more information on Rankings on our Help Hub here: https://moz.com/help/moz-pro/rankings/overview

You can also use the Rank Checker tool to see how a site is currently ranking for a keyword. I input this keyword and your site combo into that tool and it also returned a #51 result for this site: https://analytics.moz.com/pro/research/rankings

I hope this information helps!

Hello!

For our link crawler, you will want to make sure you are blocking "dotbot" specifically.

Unfortunately we do not use a static IP address or range of IP addresses or plan to do so in the future, as we have designed our crawler to have a dynamic approach. This means we use thousands of dynamic IP addresses which will change each time we run a crawl. This approach gives us the best dynamic view of the web, but it can make us incompatible with some servers or hosting providers.

The best option I'd be able to suggest would be to identify our crawler by User-agent: dotbot

I apologize for the inconvenience this causes!

Hi there,

We're not seeing any issues with this site on our end, if you still need assistance with this, could you please send over additional information including a screenshot to help@moz.com?

Thank you!

So happy to hear that you are enjoying the new updates!

I will be sure to pass this feedback over to the team in charge of the changes

Hello Cindy,

Changing the email for a Moz account will change the email throughout Moz. An email can only be tied to one account at a time, and there can only be one owner assigned to a Moz Pro subscription.

Moz Pro subscriptions come with 1 default owner seat + any seats included in your selected base plan + any purchased seat add-ons. Any assigned seated users will have access to campaigns and research tools, only the owner seat has admin privileges.

More information on seats here: https://moz.com/help/your-account/preferences/user-access
More information on account ownership changes here:  https://moz.com/help/your-account/preferences/change-account-owner