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While I agree with the above comments, it's not always that easy i.e. an ecommerce product page when there is more than one way of naming the product. Also, 1000+ words of unique content on each page in that scenario may look a little bit odd (most people just want a product description and specifications, if necessary).

If she can make two pages, terrific! If not, is it better to combine your keywords?

If true, that's pretty terrifying! I've not the experience to really be able to talk on the subject I'm afraid, but I've been putting in a lot of effort trying to learn. The idea that such work might be potentially hazardous is certainly a cause for mild alarm.

Do you suppose just playing things as straight as possible will be enough? Our focus is on creating really compelling articles for our blog and a site that's a cinch to use - fingers crossed!

In most themes, but by no means all, the h1 tag is the name of the post or page you're on.

Just started using BuzzStream and have found it really helpful. You can upload domains via various sources and it'll return all the info you want and you can then launch outreach emails from within the software. I'm quite taken by it.

I'd say probably not a good idea. As I understand, you risk having all the content on your site devalued as a result. Also, you run the risk of getting involved in building very weak links that don't have much value and could possibly have penalties involved.

Instead, I'd look to create new content if you're wanting to publish it elsewhere (though I'd still be awfully careful).

I've been using CrazyEgg for a couple of weeks now and have been getting some pretty valuable data about where people are scrolling to on page. Surprisingly, people tend to scroll down from the top slightly, which I wasn't expecting.

If you use them through Moz's perks, you get 90days free - pretty darn reasonable if you ask me!

Hi,

I know that it's not advised to engage in link swapping activities, but what about when it's actually useful for our readers?

As an example, I'm writing a guest post on a hen party website on how to choose the right hairdresser for your wedding day (relevant content to both their site and mine). They asked if I'd like a post in return about the best way to do makeup if you're going on a fancy dress night or hen party (which is again relevant to both our audience groups and will be of great interest to them).

Is this sort of link swapping okay, when the primary goal is to actually provide our audience with a richer experience, or would this still raise red flags for search engines?

Thanks!

Hi,

Would it be possible to delete the old pages if they're not serving any purpose?

My company was recently approached by someone who's done SEO for some quite big sites, promising a top three position within 4 weeks for a competitive area by "spinning".

Thankfully, my boss swiftly told him we didn't need his services as there's no such thing as a fly-by-knight in reality.

I guess it's just about keeping as up to date as possible so whatever we do has a positive lasting impression. Phew!: does take some work though.

Sigh - just wrote a nice long answer and my computer failed. The short of it:

• Guest blogging is fine if it's relevant and good quality.
• Be careful and check where you'r posting and don't do the whole link swap.
• Make it a part of a larger picture.
• Read this http://www.seomoz.org/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties

Hope this helps!