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How about 301 redirecting to the main product listing with some sort of extra parameter on the URL (?productExpired, for example) that triggers a message like "The product you are looking for expired, check these"?

Of course, then I would add a canonical on the page with the ?productExpired.

Does this make sense?

Hi guys! I have a question that has been running through my mind for quite a while now.

On our company, we offer different products that we put on specific landing pages (one per product). This products are "live" on a 20 day period.

Right now, when the product expires, we put a label "This product expired" and return a 404.

Is this the right way to do it? Take into account that keeping the page "alive" is not an option. The options would be:

• 301 redirecting to another listing (should I worry about this implementation being wrong? Wouldn't Google find it suspicous that lots of pages redirect to the same listing?)

• Return a 200 instead

Thanks for your time!

Thanks David!

I will check that case study. I guess that, right now, it's a matter of checking Google's cache after the new page gets crawled...

Still looking for different POVs everyone!

Hi all!
We are about to launch a new geotargetting feature on our site.

Basically, nowadays we have a normal Homepage (example: myHomepage.com). Next week, the homepage will depend on your localization (checked through IP):

For example, for Texans there will be a myHomepage.com/Texas (automatically redirected), for New Yorkers a myHomepage.com/Newyork.

My question is, how can this affect SEO? Where will the bot go?

Hopefully the answer is not "depending on where the bot is hosted"... because this can be dangerous. Also, I don't think that "telling the bot to go to a generic Homepage" is a good idea, as Google dislikes when you show them something different from the human users.

Thanks