Hello Moz Friends!

I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something.

Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this?

Thank you!!

Not a good idea, I know it's hard to explain these types of things from an SEO point of view that the customer understands. You're going to lose all your good reviews that the business has gained. I'm also not sure if you're able to just create a new GMB once you mark the current one permanently closed without changing the NAP. I agree with SEOman10, work on getting some new positive reviews going.

Also, if the review was not left by a real customer can't you report it to Google or no?

I had the same issue in Screaming Frog and posted to Moz Q&A a few weeks ago about it that was resolved.

https://moz.com/community/q/uppercase-lowercase-reading-as-duplicate-permalinks

We have updated and added completely new content to our state pages. Our old state content is sitting in a our Google drive. Can I make these public to get them indexed and provide a link back to our state pages? In theory it sounds like a great link building strategy...

TIA!