I do work with a CMS that automatically creates a redirect, but maybe something went wrong, since the authority didn't pass.
Thanks for your help!
Posts made by LiseDE
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RE: Does rewriting a URL affect the page authority?posted in Intermediate & Advanced SEO
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Does rewriting a URL affect the page authority?posted in Intermediate & Advanced SEO
Hi all,
I recently optimized an overview page for a car rental website. Because the page didn’t rank very well, I rewrote the URL, putting the exact keyword combination in it. Then I asked Google to re-crawl the URL through Search Console.
This afternoon, I checked Open Site Explorer and saw that the Page Authority had decreased to 1, while the subpages still have an authority of about 18-20. Hence my question: is rewriting a URL a bad idea for SEO?
Thank you,
Lise