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I have a client that is OBSESSED with KWP ranking (don't go there...I know)

This client offers multiple services, dog boarding, dog grooming, dog training, dog daycare and dog walking. Essentially these are our focus.  She ranks on page one for all of these words (locally of course) BUT she wants to rank in positions 1 and 2 for all of these words.

Here's my rub, with her limited budget, we focus on 1 word (and associated long tails like "dog boarding in the south loop) and it takes a couple of months to zoom up to positions 1 or 2 (not counting map pack....she wants ORGANIC) While we're focusing on this 1 word, the others maintain their ranking or slip a few spots (like from 6 to

Conversions average about about 1 a day, organic traffic is roughly 1000 hits a month.

In your opinion is it better  to split this focus between the 5 target words every month, more slowly building ranking, but maintaining it for longer periods of time.  Or do it the way we have been chase dog boarding, then chase training, and so on. It just seems like we are CONSTANTLY chasing something while something else falls.

Thanks

Tracy

Hi-

When I look in the search console at the queries and see my average rank for words am I right in the assumption that this does not include the map packs?

For some target words we appear in both the packs and the organic results.  For some we appear in one or the other, for some we ONLY appear in the map pack. For the words where we ONLY appear in the packs, the search console does not show us ranking at all for our target word.

Thanks for the help